Vintage antique octagonal LEGAL keyring retro promotional

AFW - Antique France Worldwide

Description

Old octagonal advertising keychain, representing the LEGAL brand. The visible side features a medallion with a shiny gold background, encircled by a red border, on which there is a stylized illustration of a yellow box of LEGAL coffee. The "LEGAL" logo is inscribed in white letters on a black background, accompanied by the slogan "un café à l’eau, un vrai café au goût de café" (coffee with water, a true coffee with the taste of coffee) at the bottom of the visual. The ensemble displays a graphic style typical of French advertising from the mid to late 20th century.

The keychain is connected to a circular ring via a twisted link chain, also with a gold finish. The ring, darker in color, contrasts with the chain and the medallion. The object has a smooth and shiny surface on its gilded parts, while the center displays a printed pattern protected by a transparent layer. The octagonal shape adds a retro and original touch, evoking promotional items from the 60s-70s.

The main visible colors are gold, red, black, white, and yellow. The typography and the design of the LEGAL logo accentuate the vintage character of this advertising item. No major defects are visible on the presented side, apart from some slight signs of wear consistent with age and use.

This LEGAL advertising keychain is an emblematic example of a retro promotional item, often distributed at points of sale or during marketing campaigns of the time. It is a decorative and utilitarian accessory, appreciated for its authentic aesthetic and its connection to the history of French coffee brands.

Condition

Used item, sold as is. Shows slight signs of wear visible on the medallion and chain, without major alteration to the overall appearance.

Did you know? The LEGAL brand, founded in 1851 in Nantes, is one of the oldest coffee roasting houses in France. It marked the history of French advertising with its original campaigns, notably through promotional items like this one, which accompanied the popularization of coffee in French households in the 20th century.

AFW Reassurance

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