{"product_id":"porte-cles-ancien-lindt-gianduja-vintage-pub-chocolat-retro-annees-60","title":"Vintage Lindt Gianduja antique keychain 60s retro chocolate advertising","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain from the Lindt brand, \"Gianduja\" model. The visible piece has a rectangular format, with one side illustrated with a sky-blue label with typical 60s graphics, on which appear the inscriptions \"Lindt GIANDUJA\" in gold and white letters, accompanied by a visual of wrapped chocolate. The imagery clearly evokes the historical range of the Lindt company, specializing in high-end confectionery.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain consists of a main translucent part with a frosted effect, enclosing the advertising visual under a smooth and shiny surface. The hanging ring is connected to the main part by a metallic link chain and a hexagonal carabiner-type clasp, with a silver metallic finish (aged appearance visible in the photo). The whole displays a retro style, characteristic of advertising objects distributed by chocolatiers in the 60s-70s.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics of the label, with its bright colors and stylized pattern, recall the aesthetic codes of post-war food advertising: handwritten lettering, pastel blue dominance, simple and evocative composition. The visible part shows no apparent relief, the surface being perfectly flat and shiny.\u003c\/p\u003e\n\n\u003cp\u003eThe compact keychain shows some traces of use: micro-scratches on the surface, slight wear on the chain and clasp, as well as an aged patina on the metal. No chips or cracks are visible on the photographed side. The whole remains in good presentation condition for an advertising object of this era.\u003c\/p\u003e\n\n\u003cp\u003eThe photographed object is an authentic vintage piece, ideal for illustrating the evolution of marketing for major Swiss chocolate brands. This type of advertising keychain was frequently offered as a promotional gift by confectioners in the 60s, to build customer loyalty and strengthen brand image.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Slight visible signs of use: micro-scratches, patina on the metallic part, superficial wear without loss on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \nGianduja is an Italian pastry specialty made from chocolate and finely ground hazelnuts. Lindt was one of the first Swiss chocolatiers to market this type of product in the 60s, associating it with innovative advertising campaigns, including numerous promotional items such as this keychain.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller, guaranteed experience and reliability for every order.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Lindt chocolate keychain, vintage keychain, Gianduja advertisement, retro chocolatier keychain, 60s advertising object, Lindt keyring, old Lindt accessory, Swiss chocolate goodies, advertising keychain, Lindt Gianduja promo, vintage chocolate keychain, old Swiss chocolate keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54255716204871,"sku":"51daf19b-640c-4018-9ea6-68f251a9f51a-PA0.29","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_0f1504db-2c27-45b0-82ce-7f6df9721326.jpg?v=1782768901","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-lindt-gianduja-vintage-pub-chocolat-retro-annees-60","provider":"AFW","version":"1.0","type":"link"}