{"product_id":"porte-cles-ancien-macofil-emaille-retro-jaune-noir-vintage-publicite","title":"Vintage Macofil enameled old keyring retro yellow black advertising","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain featuring a shield-shaped pendant with rounded corners, suspended from a short chain and a metal ring. The shield features a geometric design with wide vertical bright yellow and white stripes, with a central black cartouche bearing the inscription \"MACOFIL\" in raised white letters. Also visible are the mentions \"CÂBLES POUR ÉDIFICE\" (CABLES FOR BUILDING) and \"Ets MASURELLE,\" both in relief on a black background, testifying to the careful manufacturing typical of promotional items from the second half of the 20th century. The whole has an enameled appearance, with bold and contrasting colors typical of retro French advertisements.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows excellent legibility of the inscriptions, highlighting the promotional purpose of this keychain. The contours of the shield are bordered by a smooth metallic finish, adding an elegant contrast to the whole. The visible spring ring attachment system is also typical of vintage keychains, with a patina that indicates prior use.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic composition, combining raised lettering and solid colors, evokes the advertising aesthetic of the 60s to 80s, without being able to specify the exact period without further clues. The Macofil brand, associated here with the company Ets Masurelle, highlights the industrial sector, probably related to the manufacture of cables or technical products.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain has a smooth surface on the visible side, with some slight traces of wear, particularly on the edges, which is common for this type of vintage object. The colors remain vibrant, and the whole retains a beautiful decorative appearance.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising keychain is sought after for its faithful representation of the graphic identity of French companies of the 20th century, as well as for the quality of its enameled finishes. It is a typical example of a retro promotional item, both utilitarian and a testament to the history of regional industrial brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The visible side shows good overall preservation, with traces of use (micro-scratches, patina on the metal, minimal chips on the enamel). The inscriptions remain perfectly legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Enameled advertising keychains reached their peak in France between the 1950s and 1980s, a period during which many industrial and artisanal companies had these items made to enhance their notoriety. The cold or hot enamel technique allowed for vibrant colors and great durability, helping to make these keychains true brand ambassadors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eProfessional reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller, to guarantee the preservation of your item until receipt.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, keychain advertising, enameled keychain, vintage Macofil, retro promotional item, 70s keychain, company keychain, old French keychain, industrial advertising, Masurelle, keyring enamel, yellow black keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54298514424135,"sku":"a696b808-6fc4-46d6-b262-64de0bc16c14-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_0a3d57d4-a5ee-431b-b34e-8d1d2cc9b14f.jpg?v=1783348992","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-macofil-emaille-retro-jaune-noir-vintage-publicite","provider":"AFW","version":"1.0","type":"link"}