{"product_id":"porte-cles-ancien-molydal-publicitaire-vintage-rond-metal-aspect-argente-retro","title":"Vintage Molydal advertising keychain, round, silver-tone metal, retro","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain from the Molydal brand is round, with a silver visual finish and a patinated look, typical of promotional items from the second half of the 20th century. The main element is a circular medallion, embossed with the name \"MOLYDAL,\" clearly visible on the front. Two organic, stylized relief shapes complete the design on the main surface, adding a sense of movement and modernity to the whole.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a classic retro-style lever snap hook, allowing for easy opening. The medallion's surface has a granular texture, contrasting with the smooth reliefs of the motifs and inscription. The whole gives a robust impression, with light wear visible on the raised parts, enhancing the object's vintage character.\u003c\/p\u003e\n\n\u003cp\u003eThe matte silver finish, combined with the typography and logo design, clearly evokes the aesthetic of industrial advertising objects from the 1970s to 1980s. No other pattern or decoration appears on the visible side. The snap hook is securely attached to the medallion by a simple metal fastener.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is presented on a white textile support, with no other visible accessories, highlighting the simplicity and raw appearance of the exposed metal. The piece is entirely dedicated to promoting the Molydal brand, known for its technical products and industrial lubricants.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible patina of use, micro-scratches, and light wear on the relief, with no deformation or missing elements on the observed side. No chips or cracks visible in the provided image.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Molydal is a French company founded in 1958, specializing in the design of technical lubricants for industry. Advertising keychains of this type were commonly distributed at trade shows or as corporate gifts in the 1970s-80s, contributing to the brand's notoriety in the industrial sector.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping are guaranteed by a professional seller specializing in authentic antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, Molydal keychain, vintage keyring, retro accessory, round metal keychain, old advertising, industrial goodie, promotional item, old key, metal keychain, old keychain, Molydal advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54238532927815,"sku":"872ecdb9-fb14-4109-9d4e-e6495cd4b537-PA0.50","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_c78a9116-e2db-4bc6-b431-ae2565bea2b5.jpg?v=1782507565","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-molydal-publicitaire-vintage-rond-metal-aspect-argente-retro","provider":"AFW","version":"1.0","type":"link"}