{"product_id":"porte-cles-ancien-publicitaire-vintage-ecusson-objet-retro-deco-collection","title":"Vintage advertising keyring, retro collectible decorative item","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDetailed Visual Description\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique, advertising-style keychain features a classic shield shape, commonly used in the 60s and 70s for promotional items. The visible side displays a slightly textured, dark red surface, with partially faded black print marks, suggesting an original advertising motif or logo, now difficult to read. The visible patina and wear enhance the retro and authentic character of this item.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a wide-opening metal ring, of the carabiner type, attached by a short chain. The finish of the ring has a silvery metallic appearance, with no precise material indication, in accordance with observation rules.\u003c\/p\u003e\n\n\u003cp\u003eThe shield has rounded edges and a regular cut, typical of industrial production of promotional keychains from the second half of the 20th century. The surface shows some signs of use, including scuffing and areas where the original color or motif has faded.\u003c\/p\u003e\n\n\u003cp\u003eThe item is presented in a bright red display case, which is not included in the sale but highlights the piece. No distinct markings or legible text are visible on the displayed side of the keychain. The overall style evokes vintage aesthetics, with a retro touch characteristic of old advertising objects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows signs of wear, patina, and marks related to age, including significant fading of the original advertising motif. The ring works, no visible breaks on the shown side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains saw a particular boom in France from the 1950s onwards, massively used by companies to promote their image. Shield shapes were common to evoke reliability and tradition, and some models have become emblematic of the history of local advertising.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast and careful shipping, professional packaging. AFW guarantees a secure transaction and a description that matches the item received.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: vintage keychain, retro keychain, old advertising item, advertising shield, 60s keychain, old advertisement, key ring collection, vintage decor, retro accessory, advertising keychain, old advertising keychain, decorative keychain.\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54309616550215,"sku":"cf82bb38-5d28-4514-8b24-7cb754c7539a-PA0.16","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_bb9bb197-2dc9-4e8e-a492-b9ebdd472867.jpg?v=1783511625","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-publicitaire-vintage-ecusson-objet-retro-deco-collection","provider":"AFW","version":"1.0","type":"link"}