{"product_id":"porte-cles-ancien-rhum-saint-james-vintage-publicitaire-rouge-retro-bar","title":"Vintage Saint James Rum Red Retro Advertising Keychain Bar","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e  \nOld advertising keyring, visible in the photo, evoking the world of spirits. The object has a round shape, reminiscent of a wax seal, with a textured and domed surface. Its dominant color is a deep red, typical of promotional items from that era. The visible side displays the embossed inscription \"RHUM des Plantations SAINT JAMES\", a clear signature of the Saint James rum brand, known for its Caribbean products.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring is equipped with a short chain and a dark-colored, metallic-looking attachment ring for securing it to keys or a bag. The circular attachment shows a patina and slight wear, indicating prior use. The red medallion, in the center, shows some signs of use, testifying to its age and advertising authenticity.\u003c\/p\u003e\n\n\u003cp\u003eThe embossed typography and the shape of the medallion suggest a retro design, probably from the 1970s to 1980s, but without explicit mention of the era on the object itself. This type of keyring was commonly distributed as a gift or during promotional campaigns in bars or delicatessens.\u003c\/p\u003e\n\n\u003cp\u003eThe finish of the medallion has a slightly satin appearance, with matte reflections on the domed surface. No other patterns or graphic details are visible on the photographed side; the overall design remains understated and focused on the brand. The object stands out for its vibrant color and typical style of vintage advertising items.\u003c\/p\u003e\n\n\u003cp\u003eThe item is presented on a wooden surface, the contrast highlighting the red hue of the keyring and the legibility of the inscription. No major structural defects are visible on the displayed side, apart from minor signs of wear consistent with an item of its age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e  \nUsed item, sold as is. Presence of signs of use and a visible patina on the chain and ring. The main face of the medallion shows some superficial traces, without major alteration to the inscriptions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nThe Saint James brand is one of the oldest producers of agricultural rum in Martinique, founded in 1765. The brand's advertising campaigns in the 1970s-80s regularly used promotional items like this keyring, inspired by the wax seal that authenticates high-end rum bottles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e  \nYour order will be carefully packaged and promptly shipped by a professional seller, with attention to security and quality of service.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keyring, vintage keychain, rum advertising, Saint James, retro bar accessory, advertising keyring, red medallion, 70s keyring, spirits advertising, Martinique rum, vintage barware, old advertising keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54233135907143,"sku":"109249eb-d982-4a0f-aa12-2135dcefdc42-PA0.46","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_d6ca90fb-1db4-4cb5-8078-b8170048764b.jpg?v=1782437125","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-rhum-saint-james-vintage-publicitaire-rouge-retro-bar","provider":"AFW","version":"1.0","type":"link"}