Old S.O. Septèmes 1946-1966 keyring, vintage advertisement, coat of arms

AFW - Antique France Worldwide

Description

This old advertising keychain features a rounded square structure, with a metal ring for attachment. The item, typical of promotional products from the 1960s, has a visible face protected by a transparent plastic or resin-like casing, typical of the era. The well-preserved central visual displays the colorful coat of arms of the commune of Septèmes, accompanied by the mention "S.O. SEPTÈMES" at the top.

The dates "1946 - 1966" and the inscription "22e ANNIVERSAIRE" (22nd ANNIVERSARY) are clearly distinguishable on a pink ribbon, confirming that this is an item produced to commemorate the 22nd anniversary of an entity or association related to Septèmes les Vallons, probably the "S.O. Septèmes" (perhaps a sports club or a local organization). All the graphic elements, including the golden crown surmounting the coat of arms, are typical of municipal heraldic style.

The visible part of the keychain reveals a white background slightly patinated by time, with some wear marks and small traces, characteristic of an everyday object from this period. The metallic ring, of classic round shape, shows slight visible oxidation, without hindering its attachment function.

The ensemble displays an authentic retro look, with still quite vibrant colors: blue, yellow, and red for the coat of arms, black for the inscriptions. No superfluous decorative elements: the sobriety of the composition highlights the commemorative and advertising function of this keychain, typical of promotional items distributed in the second half of the 20th century.

The back, bottom, and interior are not visible in the photo and therefore cannot be described.

Condition

Used item. Some signs of wear, small marks on the transparent surface, patina on the ring. Sold as is.

Did you know? Advertising keychains were widely distributed in France from the 1950s onwards, particularly to commemorate local events or association anniversaries. They served as both a promotional tool and a souvenir, often produced in limited series for specific occasions.

AFW Reassurance

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Keywords: antique keychain, vintage keychain, 60s advertising, municipal coat of arms, Septèmes les Vallons, SO Septèmes, retro keychain, commemorative accessory, coat of arms keychain, keyring France, advertising keychain, antique souvenir