Vintage Old Six de Savoie keychain retro advertising, cheese, cream

AFW - Antique France Worldwide

Description

This antique advertising keyring faithfully represents a "SIX de SAVOIE à la crème fraîche" processed cheese box. It is a typical promotional accessory from the 1970s to 1980s, identifiable by its retro blue and red graphics on a white background, evoking the aesthetic of dairy packaging from that era. The visible side has an irregular polygonal shape reminiscent of a cheese portion package, with neat printing and precise details.

The front surface clearly displays the inscription "SIX de SAVOIE à la crème fraîche," accompanied by the mention "6 portions de fromage fondu pour tartine" (6 portions of processed cheese for spreading). The text is printed in red and blue, with graphic borders typical of 20th-century French food advertising design. The mention "60% matière grasse" (60% fat content) is also visible, a characteristic element of processed cheese packaging from that period.

The keyring features a classic metal ring, attached to the upper left side of the object. The visible part of the light blue structure has a smooth finish and a shiny appearance, probably made of molded plastic (material not indicated in keywords, so not affirmed here). No major defects are visible on the photographed side, apart from some superficial signs of wear consistent with a vintage item.

The item stands out for its authentic look and retro advertising style, particularly sought after by enthusiasts of food design and antique advertising objects. The inscription is perfectly legible, which enhances the decorative interest and historical value of this keyring.

Condition

Used item, sold as is. Visible signs of wear on the front, period patina, but overall in good condition for a vintage advertising item. No missing parts or cracks observed on the photographed section.

Did you know? Food advertising keyrings were widely distributed by French brands in the 1960s-1980s to promote their products. "Six de Savoie" was a popular reference in the world of processed cheeses, and its advertising materials are now emblematic of the history of dairy packaging in France.

AFW Reassurance

Careful packaging, fast shipping, and tracked delivery. Professional seller specializing in antique advertising objects and vintage accessories.

Keywords: vintage key ring, advertising keyring, cheese advertising, retro accessory, six de savoie ad, dairy keyring, 70s promotional item, French dairy advertising, old processed cheese, collector's keyring, old advertising keychain, cheese key ring