Vintage 70s Blue Elephant Tea Advertising Retro Keychain

AFW - Antique France Worldwide

Description

Old advertising keychain, representing the "Thé Elephant" tea brand, visible on the front. The keychain features a rectangular label inserted into a clear sleeve with a slightly aged appearance, with a chain and a metal ring for attachment. The label has a blue background with a stylized white elephant logo, accompanied by the inscriptions "TICOLL", "THE ELEPHANT", "ÉLÉPHANT BLEU" and the number "252" on the right, all perfectly legible on the visible part.

The typography and graphics are characteristic of French advertising design from the 1970s, with a strong contrast between blue and white, and a simple layout, typical of this period. The whole has a matte finish, without noticeable shine. The plastic sleeve, slightly yellowed by time, testifies to its age and gives the object an authentic retro charm.

The chain is made of oval links and the attachment ring appears to be made of silver-finished metal, with no precise material indication on the label. No other decorative element is visible on the part shown, the emphasis being clearly centered on the advertising visual of the Thé Elephant brand, reference "Éléphant bleu".

The keychain is distinguished by its simplicity and apparent robustness. The stylized elephant graphic, associated with the color blue, immediately evokes the world of French advertising tea from the second half of the 20th century. This type of object was often offered as a promotional gift when purchasing brand products.

The model presented here is in used condition, with some visible signs of wear on the transparent plastic (micro-scratches, patina, slight discoloration), but the legibility of the logo and inscriptions remains good. No chips or breaks are observable in the photographed area.

Condition

Used item, sold as is. Visible signs of wear and patina, vintage look preserved.

Did you know? The advertising keychain experienced significant growth in France from the 1950s onwards, particularly thanks to emblematic brands such as "Thé Elephant". These objects were often distributed as premiums with purchases, becoming true communication and loyalty tools. The blue elephant logo has become one of the most recognized symbols in the world of tea in France.

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Keywords: Thé Elephant keychain, keychain tea Elephant, vintage advertising, retro gadget, old keychain, 70s advertising gift, blue elephant keychain, old French keyring, promotional tea goodie, vintage accessory, promotional brand item, metal keychain chain