Vintage retro advertising Tigron lion mascot metal keychain

AFW - Antique France Worldwide

Description

Old advertising keychain featuring a stylized lion mascot, identifiable by the inscription "TIGRON" engraved on the lower part of the pendant. The design depicts a smiling lion's face, rendered in a retro graphic style, typical of the second half of the 20th century. The pendant is cut out following the contour of the lion's head and paws, with engraved details to highlight the mane, muzzle, and eyes.

The keychain consists of a glossy metal-finish attachment, with a rounded triangular shape, connected by a small chain to the main piece. The bail is securely attached to the pendant, allowing practical use on a keyring or as a decorative accessory.

The visible side shows a marked patina, with uniform traces of wear on the raised parts, characteristic of a vintage advertising object that has been used. The engravings remain clear, ensuring the legibility of the name "TIGRON" and immediate recognition of the character.

The whole object has a retro aesthetic, reinforced by the choice of animal motif and the typography used. No other text or logo appears on the visible side, with the exception of the name "TIGRON".

This retro advertising keychain combines the utilitarian aspect of a keyring object with a decorative dimension, characteristic of vintage advertising items. It stands out for its playful motif and robust manufacturing, typical of promotional productions from that era.

Condition

Used item, sold as is. Notable traces of wear on the surface, visible patina, and scratches from use consistent with the age of the object. The engravings are still clearly visible, and the attachment works.

Did you know? Advertising keychains became widely popular from the 1950s onwards, often used by brands to strengthen their image through recognizable mascots. Animal motifs, like this "TIGRON" lion, were particularly popular to attract a family audience and leave a lasting impression.

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