{"product_id":"porte-cles-ancien-tomata-rivoire-carret-vintage-pub-retro-bleu","title":"Vintage Tomata Rivoire \u0026 Carret antique keychain retro blue advertising","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, featuring a rounded trapezoidal shape, typical of promotional items from past decades. The visible side is adorned with a bright blue background, highlighting the image of a stylized can, on which the inscription \"TOMATA\" appears in red letters, accompanied by the mention \"RIVOIRE \u0026amp; CARRET\" in white on a blue background. The visual clearly evokes the world of vintage food products.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a metal ring and a green plastic carabiner, allowing for practical daily use. The whole displays a retro style, characteristic of advertising objects designed to catch the eye and strengthen brand awareness. The outline of the medal has a translucent finish, contrasting with the colorful center.\u003c\/p\u003e\n\n\u003cp\u003eThe surface of the medal shows some signs of wear and a small visible mark in the blue area, testifying to its authenticity and past use. The printing of the can and texts remains clearly legible despite the apparent age of the object. No other pattern or inscription is visible on the presented side.\u003c\/p\u003e\n\n\u003cp\u003eThis vintage keychain is part of the tradition of advertising objects offered by French food brands at the end of the 20th century. The design evokes the graphic codes of the 1970s to 1980s, with bold colors and a centralized logo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed advertising item, sold as is. Shows visible signs of wear on the front, including a dark mark on the lower part. Original functional green carabiner, well-preserved color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Rivoire \u0026amp; Carret, founded in 1860 in Lyon, is an iconic French brand specializing in pasta. In the 1960s-1980s, the brand multiplied advertising campaigns with the distribution of keychains, gadgets, and promotional items, which have become sought-after testimonies of the history of food advertising in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, vintage keychain, Tomata Rivoire Carret, retro promotional item, old keychain, food advertising France, 70s advertising accessory, blue plastic keychain, old advertising keyring, original vintage gift, advertising collection keychain, old kitchen item\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54246848495943,"sku":"c449566d-4d0e-4e5b-93ae-3c59666c6a82-PA0.46","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_d518a5c2-2e4b-4ebb-8ce2-a3800d3abf46.jpg?v=1782667921","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-tomata-rivoire-carret-vintage-pub-retro-bleu","provider":"AFW","version":"1.0","type":"link"}