Vintage Riccardi Wines old keyring retro triangle

AFW - Antique France Worldwide

Description

This old advertising keyring features a design typical of promotional items from the 1960s-1970s, recognizable by its rounded triangular shape and retro aesthetic. The item consists of a translucent-looking pendant, likely made of resin or thick plastic, revealing a bright yellow circular insert in the center. On this insert, the text "VINS RICCARDI" is clearly visible in stylized black letters, accompanied by a black horse head motif. Below, the inscription "ST MAXIMIN" is readable in red, along with some ornamental graphic elements in orange.

The keyring is connected to a metal ring by a short-link chain, ending in a classic silver-finish carabiner. The ensemble presents a beautiful harmony of colors between the bright yellow center, the translucent background, and the metallic elements, giving the item both a retro and advertising appearance, very representative of its era.

The visible surface of the pendant shows no additional inscriptions or apparent manufacturer's marks, apart from the logo and advertising texts. The photographed side shows no deep scratches or major chips, but a slight patina is visible, typical of old keyrings used daily.

The carabiner and chain appear in good visual condition, with a gentle patina and no excessive oxidation visible in the photo. The item stands out for its unusual triangular shape and the originality of its advertising graphics, which immediately evoke local wine promotion campaigns in the second half of the 20th century.

This "Vins Riccardi" keyring is a characteristic example of object advertising in the world of regional beverages and wines in France. It is a retro accessory, both utilitarian and decorative, testifying to an era when local brands invested in everyday objects to enhance their visibility.

Condition

Used item, sold as is. Shows a slight use patina, with no apparent structural defects on the visible side. Colors remain vibrant and text perfectly legible.

Did you know? Translucent resin advertising keyrings reached their peak in France between the 1950s and 1970s, becoming true promotional tools for many local brands, particularly in the wine and spirits sector. Some models are now sought after for their originality and the diversity of their regional graphics.

AFW Reassurance

Careful packaging and fast shipping are provided by a professional seller. Your item will be prepared with the utmost care.

Keywords: old keyring, vintage keychain, wine advertising, Riccardi St Maximin, retro keyring, plastic triangle, old advertisement, wine accessory, advertising keyring, old French keyring, resin keyring, Vins Riccardi keychain