{"product_id":"porte-cles-ancien-vintage-chope-biere-jaune-retro-objet-publicitaire-rare","title":"Vintage old keychain beer mug yellow retro rare advertising object","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld promotional keychain, featuring a stylized beer mug. The item consists of a small, bright yellow mug, topped with a white part resembling foam, and a side handle. The mug has a regular faceted relief reminiscent of the molded glass of traditional beer mugs. The whole is suspended from a short chain, which is itself connected to a simple opening metal ring, suitable for attachment to a key ring.\u003c\/p\u003e\n\n\u003cp\u003eThe finish of the mug is distinguished by a shiny, smooth appearance, with a vibrant and uniform yellow hue. The white upper part is crafted to imitate beer foam. The item adopts a retro aesthetic typical of promotional design from past decades, evoking promotional goodies from cafes and breweries.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain is representative of vintage advertising items, often distributed by beverage brands to build customer loyalty. No logo or brand is visible on the displayed side, suggesting a generic model or manufacture for an unmarked advertising campaign.\u003c\/p\u003e\n\n\u003cp\u003eThe chain and ring have a metallic finish with a patinated appearance, typical of period keychain attachments. The whole is compact and designed for daily or decorative use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The surface of the mug and the chain show a patina consistent with old use. No chips or cracks visible on the displayed side. The metal ring functions normally.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Promotional keychains began to flourish in France in the 1950s, accompanying the democratization of automobiles and personal key rings. Beer mug-shaped models were frequently used by breweries to promote their establishment or brand, becoming emblematic objects of counter marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful and fast shipping. Shipped in suitable packaging by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, retro keychain, miniature beer mug, 60s advertising item, brewery goodies, promotional keychain, vintage key ring, bar accessory, original gift, old keyring, drink keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54239258968391,"sku":"69a68303-fb66-4303-88dc-62e264743fde-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_25936c0f-f51b-4364-8d5c-ec70ee44c11e.jpg?v=1782523107","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-vintage-chope-biere-jaune-retro-objet-publicitaire-rare","provider":"AFW","version":"1.0","type":"link"}