{"product_id":"porte-cles-ancien-wigg-citron-chewing-gum-vintage-retro-publicitaire-rare","title":"Old Wigg Lemon chewing gum vintage retro rare advertising keychain","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, elongated rectangular shape, with a typical design from the second half of the 20th century. This keychain features the Wigg brand, famous for its chewing gum, here in the \"Citron\" (Lemon) version. The object consists of a transparent pendant with a plastic or resin-like appearance, into which an printed advertisement in yellow and green is inserted, with a lemon illustration and the legible text \"WIGG CITRON CHEWING GUM\".\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows vintage graphics, combining thick typography and a vibrant chromatic palette, characteristic of promotional materials from the 60s-70s. The central illustration, depicting a stylized lemon, immediately evokes the world of old-fashioned candy and chewing gum. The classic metal suspension ring is attached by a turned metal fastener, clearly visible in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe whole has a smooth surface, with a slightly glossy appearance. The edges of the pendant are clean, without additional decoration. The transparent background clearly shows the inserted advertisement, without any relief effect. No other patterns or inscriptions are visible on this side.\u003c\/p\u003e\n\n\u003cp\u003eThis type of object was generally offered as a promotional accessory in points of sale or during brand advertising campaigns. It is a retro accessory that reflects the marketing practices of its time, with a visual immediately recognizable to lovers of vintage confectionery items.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The surface shows slight signs of wear compatible with its age, with no visible chips or cracks on the displayed side. The advertising print remains clear and legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Wigg brand, very present in France from the 1950s, made its mark on several generations thanks to its flavored chewing gum, of which the lemon flavor was one of the most popular. Advertising keychains were then commonly used as promotional tools by confectionery brands to build loyalty among their young clientele.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order benefits from careful packaging and fast shipping, with the professionalism of a seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: vintage keychain, Wigg keychain, old chewing gum, retro advertising, Lemon keychain, advertising accessory, 70s gadget, resin keychain, old keyring, chewing gum advertising, vintage promotional item, keyring advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54246134022471,"sku":"0548b7de-f630-44a1-8022-78a4ad67698a-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_7d1a56fd-8529-45e0-be62-6b16eca8b299.jpg?v=1782651898","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-ancien-wigg-citron-chewing-gum-vintage-retro-publicitaire-rare","provider":"AFW","version":"1.0","type":"link"}