Vintage France Père Magloire Calvados bottle keychain alcohol advertising

AFW - Antique France Worldwide

Description

Old advertising keychain featuring a miniature bottle of "Père Magloire" Calvados, a classic of Norman tradition. The object consists of a small bottle with a translucent green appearance, topped with a long neck and a simulated dark-colored cap, with a touch of red on top. The bottle sports a yellowed label, typical of bygone years, on which "Calvados Vieux PÈRE MAGLOIRE" is distinguishable, along with an iconic character with a red scarf. The label shows marked signs of wear and some missing parts, testifying to the object's age.

The keychain is attached to a sturdy metal ring, connected by a visible link chain. The ensemble shows a homogeneous patina, typical of advertising accessories from past decades. The metal support shows traces of oxidation and slight discoloration, reinforcing the vintage character of this keychain.

The finish of the bottle evokes a frosted glass or tinted plastic effect, without the precise material being explicitly identifiable in the photo. The green nuances and the details of the neck are faithful to the presentation of the brand's Calvados bottles in the second half of the 20th century. The overall appearance, the label's graphics, and the choice of colors place this object in a retro advertising aesthetic, probably between the 1960s and 1980s.

The visible side clearly shows the original logo and typography, even if part of the text is altered. The object thus combines decorative value, advertising souvenir, and testimony to an era when spirits brands competed in inventiveness to promote their products through small everyday objects.

Condition

Used item, sold as is. Visible wear on the label (tears, discoloration) and patina on the metal. See photo for exact condition.

Did you know? The Père Magloire brand, founded in 1821 in Normandy, is one of the oldest and most renowned Calvados producers. Miniature bottle keychains were commonly used in France in the 60s-80s as advertising supports for major alcohol and spirits brands, allowing them to promote their image at fairs, in cafes, or to sales representatives.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique and advertising items.

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