Vintage Lemain Wines advertising bottle keychain France alcohol

AFW - Antique France Worldwide

Description

Vintage promotional keychain, representing a miniature wine bottle, from the brand "Les Vins Lemain". The object stands out for its shape, faithful to a classic wine bottle, with an aged label on which "Les Vins Lemain" and "Chabrières" can be read, accompanied by a stylized barrel motif. The bottle has a translucent, reddish-brown appearance, evoking the contents of a red wine bottle.

The keychain is equipped with a light-colored metal ring, connected to the bottle by a short chain and a mauve-tinted plastic link. The top part of the bottle integrates a small hanging ring, ensuring a solid attachment to the whole. The texture of the bottle reveals a slightly satin surface, with visible signs of wear and patina on the label, reinforcing the vintage character of the object.

The label shows signs of age: patinated edges, slightly faded lettering, and visible traces of prolonged use. The main text remains legible, which enhances the advertising and authentic aspect of this keychain. No other markings or details are visible on the visible side.

This keychain, typical of the second half of the 20th century, was used as promotional material by French wine houses. Its presentation is reminiscent of advertising objects distributed in cafes, bars, and grocery stores, testifying to a time when brands competed in originality to build customer loyalty.

The overall finish highlights a retro style, with a combination of plastic and metal materials, and attention paid to the faithful reproduction of a wine bottle. The object is presented here in a gold-decorated case (not included), highlighting its decorative or utilitarian potential.

Condition

Used item, sold as is. Marked wear on the label, slight traces of use visible on the surface of the bottle and the keychain. See photos for more details on the general condition.

Did you know? Promotional bottle-shaped keychains experienced a boom in France from the 1950s, driven by the rise of molded plastic and the popularization of promotional items in the alcoholic beverage sector. These miniatures were often offered with in-store purchases or as gifts in partner establishments.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in antique and advertising items.

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