Vintage advertising keychain bottle Les Vins Lemaitre Rocaillan France

AFW - Antique France Worldwide

Description

This old advertising keyring depicts a stylized bottle, made of satin-finish plastic, predominantly pink, evoking rosé wine. The object is topped with a translucent plastic keyring ring, complemented by a dark pink twisted element, forming the junction with the bottle. This design evokes the advertising style of the 1970s to 1980s, typical of promotional items offered by French wine houses.

The visible side of the bottle features a printed label, patinated by time, on which "Les Vins Lemaitre" and "Rocaillan" can be read. The graphic design highlights a knight on horseback, waving a banner, against a pink shield background encircled in black. A second small, also aged, label is affixed to the top of the neck, with the mention "Les Vins Lemaitre".

The body of the bottle has a slightly translucent finish, revealing a uniform and matte tint. The molded cork is distinguished by a relief detail, faithful to the shape of a classic wine bottle. The attachment ring is securely fastened, and the attachment system displays a dark pink plastic finish, matching the rest of the object.

The label's surface shows signs of wear and slight discoloration, indicating use or prolonged storage, which confirms the vintage character of this advertising item. No chips or cracks are visible on the observed part of the keyring.

This type of keyring, true to the promotional items distributed by French wine houses, is typical of point-of-sale advertising (POS) from the second half of the 20th century. Its miniature bottle shape and graphic details make it a decorative and functional object, emblematic of the French wine world.

Condition

Used item, sold as is. Visible signs of wear on the label and general patina consistent with age. Ring and attachment intact.

Did you know? Advertising keyrings in the shape of bottles appeared massively in France in the 1960s-1980s. They were produced in large series to promote wine or spirit brands, and often distributed in cafes, restaurants, or at trade fairs. Today, these objects are representative of the history of French marketing and advertising design.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and advertising items.

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