Vintage Nico Coffee rectangular keychain, aged metal, old pub relief

AFW - Antique France Worldwide

Description

This antique advertising keychain features a rectangular plate with an aged metallic look, characteristic of promotional items from the mid-20th century. The visible side presents a finely chiseled relief decoration, depicting two goats moving through dense foliage, a symbol often associated with coffee imagery and plantations. The surface displays an authentic patina, testifying to its age and giving the whole a strong retro charm.

At the top, there is a sturdy attachment with an integrated bail, connected to a large-link chain and a classic keyring. All visible elements show detailed molding work, highlighting the manufacturing quality of this type of advertising object.

The embossed inscriptions "cafés" (top left) and "NICO" (bottom right) are perfectly legible, confirming the promotional origin of this keychain. This style of typography and the choice of naturalist motif clearly evoke a production from the 1950s-1970s, common in the world of French bistro and café advertising objects.

The whole has a patinated appearance with homogeneous signs of wear, particularly on the edges and raised areas, which accentuates its vintage character. Some surface oxidation marks are also visible, typical of an old metal finish. The visible side shows no major chips or cracks, and the decoration remains clear.

Condition

Used item, sold as is. Visible patina, signs of use, traces of oxidation on the metal. The inscriptions and the embossed decoration remain clearly legible.

Did you know? Molded metal advertising keychains were widely used in France from the 1950s by coffee roasters and brands to build customer loyalty. The goat motif, here associated with the "Cafés Nico" brand, refers to the legend of Kaldi, the Ethiopian shepherd who is said to have discovered the virtues of coffee thanks to his goats, a symbol frequently used in coffee iconography.

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