{"product_id":"porte-cles-chocolat-aiguebelle-vintage-metal-publicitaire-retro-annees-60","title":"Aiguebelle Chocolate vintage metal advertising retro 60s keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain for Chocolat Aiguebelle, typical of promotional items from the 1960s. It is a rectangular keychain with rounded edges, the main part of which is protected by a transparent surface, revealing an advertising inscription inside. The visible side features a blue and red print on a white background, with the following text: \"COLLECT THE MANY CHOCOLAT Aiguebelle KEYCHAINS WITH THEIR DIFFERENT SUBJECTS.\"\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is mounted on a classic silver metal ring, connected by a chain with two visible links. The whole set displays a retro aesthetic, faithful to advertising objects from the second half of the 20th century. The transparent surface of the medallion shows a slight patina, testifying to the object's age. The keychain's structure is compact and solid, with a metallic appearance on the ring and chain, in accordance with the provided keywords.\u003c\/p\u003e\n\n\u003cp\u003eThe sober and functional design, as well as the typographic choice, are characteristic of promotional keychains distributed by French brands in the 60s-70s. The inscription highlights the collection of different models published for the Chocolat Aiguebelle brand, a historic chocolate house in France. No other decor or pattern is visible on the shown side.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is presented standing on a wooden surface, bathed in natural light that highlights the transparency of the main body and the discreet shine of the ring. No major defects are visible to the naked eye in the photo, apart from some slight signs of wear, expected on this type of vintage item.\u003c\/p\u003e\n\n\u003cp\u003eThe ensemble perfectly evokes the era of collectible advertising objects, and the mention of \"different subjects\" suggests that this keychain was part of a series published to promote the Chocolat Aiguebelle brand to the general public.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Some slight signs of wear visible on the transparent surface and the metal ring, with no apparent structural defect.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Chocolat Aiguebelle, founded in the 19th century by the monks of the eponymous abbey in Drôme, is one of the oldest French chocolate brands. In the 1960s, the brand widely used promotional items, including multi-series keychains, to build customer loyalty and encourage the collection of various models.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging guaranteed by a professional seller specializing in antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, chocolate advertising keychain, retro promotional item, 60s metal keychain, Chocolat Aiguebelle goodies, French advertising accessory, old chocolate advertising, collectible keychain, advertising keyring, retro metal keychain, vintage chocolate gift\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54247284146503,"sku":"c5cb7ff9-a528-491c-aeba-8e727c234384","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_46751d2a-8cc8-47ba-aaef-1c6d96ca189b.jpg?v=1782676677","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-chocolat-aiguebelle-vintage-metal-publicitaire-retro-annees-60","provider":"AFW","version":"1.0","type":"link"}