{"product_id":"porte-cles-danone-vintage-yoghourt-citron-publicitaire-retro-annees-70","title":"Vintage Danone lemon yogurt advertising keychain retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cb\u003eDescription\u003c\/b\u003e\u003cbr\u003e\nThis vintage advertising keychain depicts a \"Velouté Danone au citron\" (lemon) yogurt pot, identifiable by its characteristic shape and printed lid. The visual is dominated by yellow and green hues, with the inscription \"YOGHOURT velouté DANONE au citron\" and a stylized lemon slice motif, typical of 1970s advertising graphic codes. The reproduction of the lid is detailed, with a surface showing signs of wear and some visible alteration marks, enhancing its antique authenticity. \n\u003c\/p\u003e\n\n\u003cp\u003e\nThe item is attached to a dark-toned oval link chain, which ends in a patinated keyring. The overall shape of the keychain faithfully recalls the individual yogurt pot of the era, with a relief effect on the contours and a matte finish. The clearly legible visual of the lid is the central element of this pocket advertising item.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe visible side shows homogeneous wear, typical of objects handled over several decades: friction marks, discoloration in places, small scratches, and slight losses on the lid. No major chips are apparent on the visible area. The chain and attachment also show an antique patina, consistent with the object's presumed age.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis type of advertising keychain was frequently offered by food brands in the 60s-70s to promote their flagship products. The object thus combines a utilitarian function and retro decorative interest, with a style true to the era. The graphics, color choice, and typography are in line with Danone's visual codes from that period.\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cb\u003eCondition\u003c\/b\u003e\u003cbr\u003e\nUsed item, sold as is. Shows visible signs of wear, patina, and superficial alterations consistent with old use. The legibility of the main visual is preserved.\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains in the shape of miniature food products peaked in France in the 1970s, thanks to the rise of proximity marketing. Danone, a brand founded in 1919, was one of the first to use these items to build customer loyalty and enhance the image of its star ranges like the famous \"Velouté.\"\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003cbr\u003e\nFast shipping and careful packaging. Professional seller specializing in antique and vintage advertising items.\n\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old Danone keychain, keyring Danone, vintage advertising keychain, lemon yogurt goodies, 70s retro advertising, Danone miniature, vintage food advertising, French advertising accessory, old advertising keychain, retro keyring, keychain yogurt, food brand keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54306312945991,"sku":"6725cfff-7375-4847-900a-669c458e8cd2","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_eb397552-b080-44cd-b277-1a11321dc360.jpg?v=1783436428","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-danone-vintage-yoghourt-citron-publicitaire-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}