{"product_id":"porte-cles-decapsuleur-ancien-chevaline-rene-olive-vintage-retro-pub","title":"Vintage CHEVALINE René Olive Bottle Opener Keyring Retro Ad","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain combines the functionality of a classic keychain with that of an integrated bottle opener. The item features a metallic, silver-look finish, with a rectangular blue background plaque adorned with clearly visible golden inscriptions. The text reads: \"CHEVALINE René OLIVE, 18 rue BLANCHARD, 13600 LA CIOTAT, ☎ 42 08 45 56\", typical of French promotional items from past decades.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side is meticulously crafted, with clear and legible characters, and a strong contrast between the deep blue background and the golden letters. The metallic frame displays a shiny surface, slightly patinated, characteristic of objects that have spanned several years. The bottle opener is integrated at the lower end, with a specific cut-out for opening bottles, while the top of the keychain ends with a sturdy swiveling carabiner, practical for attaching it to a keyring or bag.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising item was frequently distributed by local merchants, in this case a butcher specializing in horse meat, to build customer loyalty. The ensemble evokes a vintage style, probably from the 1970s-1980s, recognizable by the typography and the presence of the eight-digit phone number with area code, a common practice in France until the early 90s.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain stands out for its compact and functional shape, with simple lines and ergonomics designed for easy grip when using the bottle opener. The inscription is centered and well-proportioned, without graphic overload, which reinforces its retro character. The metallic carabiner adds an extra utilitarian touch, suitable for daily use or for display in a showcase of old advertising objects.\u003c\/p\u003e\n\n\u003cp\u003eThe presentation in a velvet-lined burgundy case (visible in the photo) highlights the object and emphasizes its decorative as well as practical interest. No major signs of wear are visible on the photographed side, apart from some discreet traces compatible with moderate use and the item's age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Some light traces of use visible on the metallic surface, patinated appearance consistent with its age. The advertising plaque remains perfectly legible. Shown in the photo in a case (case included but not guaranteed, see ad).\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Multi-purpose advertising keychains, like this model with an integrated bottle opener, were particularly popular in France in the 1970s and 1980s. They were offered by local merchants to promote their brand and build customer loyalty, at a time when eight-digit phone numbers were the norm before the numbering reform in 1996.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, vintage bottle opener, keychain opener, retro keychain, old advertising item, butcher shop advertising, Chevaline René Olive, keyring accessory, metallic keychain, bottle opener key, French vintage keyring, 70s advertising\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54270199857479,"sku":"f7b3bc74-6372-4406-a9e7-3c74605ff866-PA0.16","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_930288b3-4502-44da-96fb-c8d946325491.jpg?v=1782953539","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-decapsuleur-ancien-chevaline-rene-olive-vintage-retro-pub","provider":"AFW","version":"1.0","type":"link"}