Vintage metal Mother Picon advertising bottle opener keyring

AFW - Antique France Worldwide

Description

Old advertising keyring, made of metal, irregularly shaped, with an integrated triangular bottle opener. This model features a blackened plate with an advertising vignette inserted under a transparent coating. The vignette highlights the brand "Mère Picon" and a red wine bottle, accompanied by the inscriptions: "PORTE-CLÉS VINS DE FRANCE BONS dans les BOITES mere picon" (KEYRING FRENCH WINES GOOD in the BOXES mere picon). The whole evokes the style of promotional items from the 60s to 70s, typical of advertising accessories distributed for French wine and spirits brands.

The main surface has a dark material effect, probably an alloy or painted metal, with a short chain connecting the keyring part to the bottle opener head. The bottle opener part is bare metal, with a stylized triangular shape, featuring a clean and functional cut-out. The advertising print retains period colors: red for the bottle and brand, beige for the background, and black for the text, with a slightly patinated finish.

The keyring stands out with its visual front face, the vignette being well-centered and legible. The contrast between the metal of the bottle opener and the black background of the main body accentuates the retro side of the object. The attachment appears original, suitable for daily use, and the robust design is reminiscent of utilitarian objects distributed in food shops or during promotional operations.

This keyring combines both a utilitarian function (opening bottles) and a decorative dimension thanks to its vintage advertisement. Its compact appearance and the quality of the advertising vignette make it an authentic witness to the communication of French wine brands of the 20th century.

Condition

Used item, sold as is. The whole presents a homogeneous patina, some signs of use and slight traces on the perimeter, characteristic of its age and function. The advertising vignette remains clearly visible despite a slight period yellowing.

Did you know? The Mère Picon brand is famous for its wine-based aperitifs, whose communication largely developed in the 1960s-1970s through advertising objects distributed in cafes and grocery stores.

AFW Reassurance

Fast shipping and careful packaging by professional seller. Secure delivery to guarantee the preservation of the item until receipt.

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