Rik & Rok The Club vintage advertising retro keychain accessory

AFW - Antique France Worldwide

Description

Old advertising keychain representing the "Club Rik & Rok" universe, visible on the front thanks to a colorful illustration of the two iconic mascots: an animated lion (Rok) and a parrot (Rik), both wearing red t-shirts with their names inscribed. The main motif also includes the inscription "le CLUB" in yellow and red letters, surmounting the characters, and "RIK & ROK" in a multi-colored childish typography at the bottom. The whole is enhanced by a glossy finish on the visible side, suggesting an enameled or plasticized appearance, without being able to confirm the exact material in the absence of explicit indication.

The keychain has a cut-out shape following the contour of the characters and text, typical of promotional items from the 1990s to early 2000s, an estimated period based on the graphic style and theme. The chain and ring have a silver metallic finish, solidly attached to the decorative part. The item is presented in a red-backed box, which highlights its bright colors and playful graphics.

The cheerful design and bright color palette (yellow, red, green, blue, orange) are reminiscent of products aimed at young people and loyalty programs in French supermarkets, where the Rik & Rok Club was a well-known universe. No other decorative elements or text are visible on the other sides not shown.

The illustration shows signs of wear compatible with second-hand use: micro-scratches, slight traces on the surface, but the whole remains in good presentable condition, without major chips or visible cracks on the front. The ring and chain are intact and functional.

Condition

Second-hand item, sold as is. Shows light signs of use on the visible side, with no apparent structural defects.

Did you know? The Rik & Rok Club was launched by the Intermarché brand in the late 1990s to build loyalty among young customers and offer fun or educational activities in stores. The mascots Rik (the parrot) and Rok (the lion) became iconic through various merchandise, including keychains, games, and stationery.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in authentic advertising and vintage items.

Keywords: advertising keychain, Rik & Rok keychain, retro accessory, Intermarché goodies, mascot keychain, 90s vintage keychain, children's promotional item, lion parrot keychain, Rik Rok keyring, antique accessory, children's club keychain, store gift