Vintage Martell Cognac 1965 advertising keyring France retro alcohol

AFW - Antique France Worldwide

Visual Description

This vintage promotional keychain is diamond-shaped, with a translucent edge and a cream background. The central image is dominated by a stylized blue globe motif, bearing the inscription "OSCAR 1965 DE L'EXPORTATION" (1965 EXPORT OSCAR). In the center, the name "MARTELL" appears in blue capital letters, followed by "COGNAC GRAND PRIX EXCEPTIONNEL" (EXCEPTIONAL GRAND PRIX COGNAC). At the top, a stylized tricolor rooster, typical of 1960s French iconography, adds a distinctive graphic touch. The overall graphics and typography reflect the characteristic advertising aesthetic of the mid-1960s.

The keychain is equipped with a bail molded directly into the top of the diamond, allowing it to be attached to a ring (not visible in the photo). The visible surface has a smooth, shiny appearance, with no raised patterns, and shows some discreet signs of wear or micro-scratches, consistent with a vintage item. The main colors are blue, cream, and red, with clear contrast and good legibility of the inscriptions.

Since the back is not visible in the photo, only the characteristics of the front are described. The object rests on a dark fabric background, partially framed by a golden frame, which highlights its retro and promotional appeal. No other accessories or details are visible in this view.

Condition

Used item, sold as is. Minor signs of wear and micro-scratches visible on the front, with no major chips or apparent missing parts on the photographed area.

Did you know? Martell, founded in 1715, is one of the oldest cognac houses in France. Promotional keychains, very popular in the 1960s, were often used by major alcohol brands to promote their products to professionals and the general public. Awards such as the "Oscar de l'Exportation" highlighted the international influence of French houses at that time.

AFW Reassurance

Careful packaging and fast tracked shipping. Professional seller specializing in antique and French promotional items.

Keywords: Martell keychain, keychain Martell, retro keychain, alcohol advertising, promotional keychain, vintage French keychain, 1960s advertising item, cognac advertising, Martell Grand Prix, vintage bar accessory, alcohol keychain, Martell 1965