Metal keyring La Mutuelle du Midi 150th anniversary 1848-1998 vintage retro

AFW - Antique France Worldwide

Description

Old promotional keyring, rectangular with rounded corners, made with a polished metallic finish. On the visible side, a central plate features precise engraving with the following inscriptions: "LA MUTUELLE DU MIDI", the stylized dates "1848 1998", and the mention "150e ANNIVERSAIRE" (150th ANNIVERSARY). The design is typical of late 20th-century promotional items, with a simple and legible composition.

The keyring's structure includes a sturdy circular ring attached to a cylindrical metallic joint, allowing for easy rotation to attach it to a keyring or pouch. The rectangular pendant, with slightly beveled edges, gives the whole an elegant and professional look. The main surface displays a smooth and shiny texture, reflecting light evenly.

The dominant color is a bright silver tone, with no noticeable patina effect. The central inscription is finely engraved, in tone-on-tone shades that stand out slightly from the polished background. No other motifs, logos, or additional marks are visible on this side of the keyring.

The item is presented on a white textile support, highlighting the brilliance of the metallic finish and the sharpness of the engraving. No accessories or original packaging are visible in the photo.

This keyring was produced for the 150th anniversary of Mutuelle du Midi in 1998, as indicated by the inscription. It is a period advertising accessory, both utilitarian and emblematic of institutional communication in the 1990s.

Condition

Used item, sold as is. The visible surface appears generally clean, with no major scratches or apparent defects on the photographed side. Some micro-traces of use may be present, consistent with moderate use and the age of the item.

Did you know? La Mutuelle du Midi, founded in 1848, is one of the oldest French mutual insurance institutions. Commemorative advertising items, like this keyring issued in 1998 for the 150th anniversary, were frequently distributed at internal events or to members, becoming today witnesses of local social and economic history.

AFW Reassurance

Careful shipping, packaging adapted to the nature of the item. Fast shipping and tracked by a specialized professional seller.

Keywords: advertising keyring, vintage keychain, retro accessory, La Mutuelle du Midi, metal keyring, 1998 anniversary, old promotional item, corporate gift, key ring, 90s advertising, keyring accessory, commemorative keyring