Vintage CILOF advertising keyring silver-tone metal retro

AFW - Antique France Worldwide

Description

This vintage advertising keyring features a rhombus-shaped plate with rounded edges, suspended from a classic metal ring. On the visible side, the name "CILOF" is clearly engraved in capital letters in the center of a slightly raised frame. The surface of the plate has a metallic, matte finish, with a subtle grid effect on the central area highlighting the logo.

The main color is a silver tone, typical of advertising objects from past years. The overall look, sober and robust, evokes the utilitarian style of promotional keyrings distributed by many French brands in the second half of the 20th century. The attachment and ring are also metallic, matching the main pendant.

The simple and clean lettering design suggests production likely dating from the 1970s to 1980s, a period during which this type of advertising goodies was widely used by local and national companies to promote their brand or service.

The piece shows a slight visible patina on the raised areas and some signs of wear, testifying to its age and handling over time. No additional decorative patterns are visible on the presented side; only the "CILOF" logo occupies the central part.

This keyring stands out for its retro design and sobriety, characteristics appreciated in the world of vintage advertising objects. Its compact size and robustness make it both a utilitarian and decorative accessory, easy to integrate into daily use or to display with other old objects of the same style.

Condition

Used item, sold as is. Shows superficial signs of wear and age-related patina. See photos for more details on the surface and engraving.

Did you know? Metal advertising keyrings were very common in France from the 1960s, particularly for garages, insurance companies, and local brands. They were often distributed for free at events or as customer gifts, which makes them valuable testimonies to the commercial and graphic history of their era today.

AFW Reassurance

Careful packaging and fast shipping. Professional seller specializing in antique and vintage items.

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