Vintage advertising keyring Kiravi Vin de France, antique, patinated metal

AFW - Antique France Worldwide

Description

Old advertising keychain from the Kiravi brand, dedicated to "Vin de France". The object, visible in the photo, features an irregularly shaped medal reminiscent of a coat of arms, suspended from a ring and a hinged carabiner. The main side bears the embossed inscription "Kiravi" in a stylized gothic typeface, accompanied by the words "Vin de France" in more sober characters, both perfectly legible. This keychain has a patinated metallic finish, with visible signs of wear, dark stains, and surface irregularities, highlighting its vintage authenticity.

The medal features a scalloped outline, with a top adorned with a central motif evoking a crown or a stylized floral ornament. The relief of the lettering and decoration is crisp, although the surface shows traces of rubbing and oxidation, typical of prolonged use and a vintage advertising item. The triangular carabiner is attached by a small two-link chain, offering a flexible and classic articulation for this type of advertising support.

The dominant color is a silvery gray tone, with a matte patina and shaded areas that attest to the passage of time. Molding details are visible on the medal, particularly around the letters and the perimeter, which accentuate the retro look of the ensemble. No other additional motif or decoration is visible on the photographed side.

This advertising keychain is representative of French promotional items distributed by wine houses during the 20th century, with an aesthetic typical of the 1960s-1970s, both in terms of typography and the shape of the support. The presence of the name "Kiravi" in prominent letters makes it an immediately recognizable object for advertising item enthusiasts.

The shot highlights the object against a vintage-inspired background, emphasizing its decorative and authentic dimension. No details are visible regarding the reverse side or other faces.

Condition

Used item, sold as is. Presence of marked patina, visible wear, traces of oxidation, and surface marks. Carabiner functionality not tested; sold as a decorative or collectible accessory.

Did you know? The advertising keychain had its golden age in France from the 1950s to the 1970s, a period during which many wine houses, such as Kiravi, distributed these items to foster customer loyalty. The Kiravi house, founded in 1927, was one of the pioneers of object-based communication in the French wine sector.

AFW Reassurance

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