Vintage promotional keychain Rives Abilly Dairy Le Fin Pépère retro

AFW - Antique France Worldwide

Description

Old teardrop-shaped promotional keychain, with a slightly amber translucent finish. The object highlights a circular label inserted in the center, with bright and contrasting colors: white background, red border, yellow, black and red text, with green details, typical of the graphic charter of dairy products from the mid-20th century.

The central inscription reads: "LAITERIE DE RIVES ABILLY", "Spécialité LE FIN Pépère", "Pasteurisé", "TOURaine". Several additional pieces of information are visible, such as "Hygiène", "Santé", "Fabriqué en Touraine", as well as a blue box marked "42 POUR CENT DE MATIÈRE GRASSE" (42 PERCENT FAT). Stylized floral patterns in yellow are also visible on either side of the main text, accentuating the retro look of the whole.

The keychain is mounted on a metal ring with a simple clasp, connected by a short chain. The whole has an elongated and rounded silhouette, pleasant to handle and easy to spot in a pocket or bag. The surface of the keychain shows some traces of use and a slight patina, with no major apparent defects on the visible side.

The typography, graphics, and advertising style place this object in the second half of the 20th century, probably between the 1960s and 1980s, consistent with the term "vintage" and the retro aesthetic evoked by the keywords. This keychain is typical of promotional items distributed by dairies and regional businesses of that era.

Condition

Used item, sold as is. Traces of use and patina visible on the photographed side. The ring and chain show slight superficial oxidation, without affecting their solidity. No chips or cracks visible on the front side.

Did you know? The Rives dairy in Abilly, Touraine, was one of the many regional establishments that popularized promotional keychains in the 1960s-1980s. These items were often offered by artisans and traders to build customer loyalty and promote their local products, such as cheeses and pasteurized butter.

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