Old advertising keyring Mother Picon vintage retro round red

AFW - Antique France Worldwide

Description

Old round promotional keyring, featuring a visible side with a bright red background. In the center, a retro illustration depicts a stylized woman, dressed in a white apron and holding a piece of cheese, accompanied by a blue bucket. The inscription "mère picon" appears in yellow, with other smaller textual details, including "50x" and a mention of melted Emmental, characteristic of the Mère Picon brand, well-known in the world of melted dairy products.

The keyring consists of a rigid, smooth-looking disc, encircled by a translucent border. The bail is attached to a bronze-colored twisted chain, ending in a classic spring ring, typical of keyrings from past decades. The ensemble evokes an advertising aesthetic from the 60s to 70s, both by the naive graphics and the color palette used.

The visible surface shows a clear print, with perfectly legible graphics and text. The red background contrasts with the yellow lettering and the blue of the illustration, enhancing the visual effect sought in promotional items of this period.

This type of promotional keyring was used to promote the Mère Picon brand, known for its melted cheeses, and was often distributed in grocery stores or during marketing campaigns. The item has a retro style, very representative of French food advertising from the mid-20th century.

Condition

Used item sold as is. Signs of wear or patina may be present on the chain and ring, without affecting the legibility of the illustrated face. The colored print is well preserved. Only the front face is visible in the photo, no information about the back.

Did you know? The Mère Picon brand was popularized in France from the 1950s with its melted cheese portions, easily recognizable by their colorful packaging and the "mother" figure in advertisements. Promotional items from that era, such as keyrings, have become witnesses to post-war food marketing.

AFW Reassurance

Your order will be carefully packaged and shipped quickly by a professional seller, to ensure the security and quality of the shipment.

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