{"product_id":"porte-cles-publicitaire-ancien-mery-lamain-mezidon-vintage-retro-objet-d-occasio","title":"Vintage advertising keyring Mery-Lamain Mézidon retro pre-owned item","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, with a slightly rounded rectangular shape, and a transparent surface revealing an internal label. On the visible side, the inscription \"AU GANT de VELOURS\" is clearly visible at the top, followed by the name \"Mery-Lamain\" written in handwritten letters on an orange starry background. Below, the mentions \"Cité des Gourdis\" and \"MEZIDON\" are clearly legible on a pale green background.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain has a transparent plastic structure (visual material, not confirmed), which protects the internal advertising label. The whole is suspended from a metal ring, connected to an old carabiner-type attachment, showing a slight patina of use, characteristic of advertising objects made between the 1950s and 1970s.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic design of the label, with its pastel colors and typography, evokes the advertising style of the post-war decades, often used by local businesses to build customer loyalty. The name \"Mery-Lamain\" and the location \"Mézidon\" refer to a regional establishment, probably specializing in the sale of gloves or textile items, as suggested by the mention \"AU GANT de VELOURS\".\u003c\/p\u003e\n\n\u003cp\u003eThe visible side of the keychain does not present any additional decoration or logo, with the exception of the aforementioned inscriptions. The object shows traces of use: discrete micro-scratches on the transparent surface and patina on the metallic part, without major chipping or apparent structural defect in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising keychain, with its retro look, is emblematic of promotional items distributed in stores or during local events in the mid-20th century. It is a faithful testimony to regional commercial history and vintage utilitarian design.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Presence of micro-scratches and patina of use on the metal and transparent surface, with no visible missing parts or breaks on the side shown.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Transparent plastic advertising keychains, often called \"plexiglass\" in the jargon of the 1960s-1970s, were mass-produced in France. They were used to promote local businesses and have become, over time, witnesses to the economic and graphic heritage of the regions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eCareful packaging and fast shipping. You benefit from the expertise of a professional seller specializing in antique and vintage objects.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, vintage keychain, old keychain, retro object, old advertising, Mézidon, Mery-Lamain, plexi keyring, 60s keychain, advertising accessory, old gadget, local business keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54489355190599,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_abf4205b-19ce-438a-a810-30bcf120095f.jpg?v=1785627903","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-ancien-mery-lamain-mezidon-vintage-retro-objet-d-occasio","provider":"AFW","version":"1.0","type":"link"}