Vintage advertising keychain MES Aubagne retro vintage masonry accessory

AFW - Antique France Worldwide

Description

Old advertising keyring, rectangular in shape with rounded corners, featuring a silver-colored metal ring. The main visible part is dark, probably black, with a smooth and slightly shiny appearance. The ring is attached by a riveted tab on the upper part of the keyring, with a visible gold rivet. The object displays gold graphics on a dark background, clearly legible on the visible side.

The central visual features the "MES" logo, accompanied by the mention "Maçonneries - Études Générales" (Masonry - General Studies). Below it, the address is visible: "Le Camp de Sarlier, 13400 Aubagne," as well as a phone number (42.70.14.43). The entire marking uses typography and graphic style characteristic of advertising items from the second half of the 20th century, reinforcing the object's retro and vintage character.

The surface shows a slight patina, indicating past use. Some traces of wear are visible, particularly on the attachment tab and edges, which gives the item an authentic charm, typical of old advertising accessories. No additional decorative details are observable on the visible side; the design remains simple and functional.

This type of advertising keyring was often given away by construction and public works (BTP) companies or local services in the 1970s-1980s to ensure their daily visibility with customers. The visual finish suggests robust and utilitarian manufacturing, faithful to the tradition of promotional items from that period.

The object is presented on a dark, satin-like fabric, which highlights the contrasts between the metal ring, the attachment tab, and the advertising plaque. No other elements or accessories are visible in the photo.

Condition

Used accessory, sold as is. Shows visible signs of wear on the surface and tab, without major alteration of the graphics. The ring is intact and functional.

Did you know? Advertising keyrings were particularly popular in the 1970s and 1980s, with every local or national company seeing them as an effective way to build customer loyalty. Models made of plastic or synthetic material, like this one, were mass-produced by specialized manufacturers, often customized for local orders.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller, with order tracking.

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