{"product_id":"porte-cles-publicitaire-ancien-midje-france-accessoire-retro-annees-60","title":"Vintage Midje France Advertising Keyring – 60s Retro Accessory","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keyring from the brand Midje, typical of French promotional accessories from the 1960s. The object has a cylindrical shape reminiscent of a miniature cosmetic tube, attached to a wide-link chain and a metal ring with a secure clasp. The visible side of the tube features a graphic design with multicoloured horizontal stripes (green, yellow, turquoise, brown), characteristic of mid-20th century graphic trends.\u003c\/p\u003e\n\n\u003cp\u003eThe body of the keyring is adorned with the inscription \"Midje\" in green letters, accompanied by additional partially legible mentions, indicating use for \"normal hair\" and French manufacturing. The typography and colour palette reinforce the identification of an authentic retro style. The surface of the tube shows a marked patina with visible traces of oxidation at the upper attachment point, indicating prolonged use and exposure to humidity over time.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring's ring is made of silver-look metal, with a spring-loaded closure system typical of vintage accessories. The chain, also made of metal, securely connects the ring to the advertising tube. No markings are visible on the metal parts from the side exposed in the photo.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising keyring was often offered by French cosmetic or haircare brands in the 60s-70s, both as a promotional item and an everyday accessory. The object is representative of the promotional goodies of that era, combining utility and marked graphic aesthetics.\u003c\/p\u003e\n\n\u003cp\u003eThe finish shows signs of wear, particularly pronounced oxidation near the attachment, as well as a slight discolouration of the printed patterns, attesting to its authenticity and age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible patina, traces of oxidation on the upper part of the tube, wear and tear on the print and chain. Please examine the photo carefully for precise details.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Personalized advertising keyrings saw considerable growth in France from the 1950s onwards, supported by specialized manufacturers such as SEV or Plastoy. They were often distributed in pharmacies or professional salons to build customer loyalty for cosmetic or haircare brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping from a professional workshop. Seller specializing in advertising objects and antique accessories.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keyring, vintage keychain, Midje France, retro goodies, advertising accessory, miniature cosmetic tube, 60s, old French keyring, hair advertising, metal chain, retro gift, graphic keyring, 1960s accessory\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54302490853703,"sku":"c56d8a56-73f4-483c-a0b0-e6aedc846e55","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_64f102f2-145f-41e9-9aa5-603b95d14d12.jpg?v=1783382823","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-ancien-midje-france-accessoire-retro-annees-60","provider":"AFW","version":"1.0","type":"link"}