{"product_id":"porte-cles-publicitaire-ancien-unimel-vintage-retro-pain-depices","title":"Vintage Unimel gingerbread advertising keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUnimel advertising keychain, recognizable by its rectangular design with rounded edges. The visible side features an insert under transparent plastic, displaying the \"Unimel\" logo in red letters with a blue dot on the \"i\", as well as the words \"LE VRAI PAIN D'ÉPICES\" (THE REAL GINGERBREAD) in blue, typical of retro French food promotional items.\u003c\/p\u003e\n\u003cp\u003eThe item consists of a rectangular medallion with a translucent appearance, revealing the printed advertisement on a white background. The keychain is attached to a classic metal ring, accompanied by a round metal disc also visible in the photo. The whole presents a slightly patinated matte finish, testifying to its age and use.\u003c\/p\u003e\n\u003cp\u003eThe inscription is perfectly legible, with no significant errors or fading. The graphic style, bright colors, and typography suggest a production dating from the second half of the 20th century, probably around the 1970s-1980s, in the great tradition of advertising items distributed by food brands.\u003c\/p\u003e\n\u003cp\u003eThe plastic surface of the keychain shows some visible signs of wear, including small scratches and slight discoloration, typical of daily use. No chips, cracks, or significant missing parts are visible on the displayed side. The metal ring and disc show a patina consistent with a used item from this period.\u003c\/p\u003e\n\u003cp\u003eThis type of advertising keychain was frequently offered during purchases or in-store promotional operations, and today constitutes an iconic item of vintage French food merchandising.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows signs of use and visible patina on the plastic and metal. See photo for the precise condition of the exposed side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains experienced massive growth in France from the 1960s onwards, driven by specialized manufacturers such as the SEVEM company. Food brands, including Unimel, used these items to build customer loyalty and strengthen their presence in consumers' daily lives, at a time when gingerbread was a flagship product on grocery shelves.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping guaranteed. Sold by a professional accustomed to vintage advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, food advertisement, Unimel gingerbread, retro goodies, advertising keyring, brand keychain, 70s advertising item, merchandising accessory, plastic keychain, rectangular keychain, vintage advertising keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54483247006023,"sku":null,"price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_a298d7f6-b8bf-4a00-98b3-607fd4899d0c.jpg?v=1785573699","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-ancien-unimel-vintage-retro-pain-depices","provider":"AFW","version":"1.0","type":"link"}