Vintage AVÈZE advertising keychain France gentian liqueur Auvergne retro

AFW - Antique France Worldwide

Description

Old advertising keyring, rectangular with rounded corners, featuring a visible side adorned with the inscription "AVÈZE" in red letters, accompanied by a stylized green and red logo, followed by the mention "AUVERGNE GENTIANE LIQUEUR". The keyring displays a style typical of the second half of the 20th century, characterized by its bright colours and clean graphics.

The main part appears to be made of thick, smooth-surfaced plastic with a glossy finish. The carabiner-type attachment has a silvery metallic appearance and a classic ergonomic shape typical of advertising keyrings from the 1960s-1980s.

The visual on the front highlights the AVÈZE brand, famous for its gentian-based liqueurs, a specialty of Auvergne. The inscriptions are clear despite some signs of wear and slight surface marks, indicating previous use. The central graphic, green on a white background with a red border, is typical of vintage French advertising imagery.

The keyring is presented on a dark background, highlighting its colours and shine. No details are visible on the back or other sides.

This type of object was commonly distributed by French alcohol companies as promotional material, and remains sought after for its authenticity and retro aesthetic. It represents a typical example of vintage advertising design, with a clear emphasis on the region (Auvergne) and the product (gentian liqueur).

Condition

Used item, sold as is. Visible signs of wear on the surface, superficial scratches, slight marks, and patina consistent with age and use.

Did you know? The Avèze company, founded in 1929 in Riom-ès-Montagnes, is one of the historic producers of gentian liqueur in Auvergne. This drink, made from yellow gentian roots, is emblematic of traditional French aperitifs and benefits from patrimonial recognition.

AFW Reassurance

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Keywords: alcohol keychain, keychain liquor, French advertising, retro keychain, Avèze gentian, Auvergne liqueur, old keychain, vintage keychain, advertising accessory, France spirits keyring, French alcohol ad, rectangular keychain