Vintage Avia advertising keyring retro 70s illustrated rabbit

AFW - Antique France Worldwide

Description

Vintage promotional keychain from the Avia brand, featuring a colorful illustration under a translucent surface. The item has a rectangular shape with rounded corners, and a thick, frosted or slightly opalescent-looking border. On the visible side, a clear printed design shows an anthropomorphic leaping rabbit holding a large yellow bow in front of a white disc marked "AVIA" in red letters. The background is bright blue, complemented by touches of green suggesting a grassy foreground and a few red flowers. This graphic evokes the advertising codes of the 70s, with a naive and playful style characteristic of that period.

The suspension chain is made of dark metal links, ending in a circular ring for attaching keys. The keychain has a domed surface, with the illustration protected by the transparent layer. No additional markings are visible on this side. The overall impression is one of robustness and simplicity typical of vintage promotional items.

The general condition shows signs of use: the translucent surface has micro-scratches and a visible patina, indicating past use. However, the illustration remains clearly legible, with colors still present despite slight fading due to time.

Condition

Used item sold as is. Presence of signs of use, superficial scratches, and patina on the visible surface. The illustration remains clear and attractive. See photo for more details.

Did you know? The Avia brand, founded in Switzerland in 1927, particularly distinguished itself in the distribution of fuels and lubricants in Europe. In the 60s and 70s, Avia regularly used promotional keychains as a communication medium, entrusting the creation of visuals to illustrators to reach a wide audience through everyday objects.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in advertising and vintage items.

Keywords: retro keychain, Avia keychain, illustrated keychain, vintage promotional goodie, rabbit keychain, 70s promotional item, petrol advertising, vintage accessory, Avia keyring, animal motif keychain, France promotional keychain, vintage Avia keychain