{"product_id":"porte-cles-publicitaire-cafe-mexic-vintage-ancien-plaque-translucide-retro","title":"Vintage old advertising keyring Café Mexic, retro translucent plate","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique advertising keychain features a rectangular plate with rounded edges, made of a translucent material with a frosted appearance. On the visible side, it displays a \"Café Mexic\" advertising label on a red and black background, with white details including two fleur-de-lis motifs on each side. The central label, although patinated by time, still shows the brand name and a graphic style typical of mid-20th century advertising. The visual includes a stylized box or package, framed by a light border.\u003c\/p\u003e\n\n\u003cp\u003eThe short link chain connects the plate to a thick, patinated and oxidized metal lever-closure ring, which attests to the object's age. This robust attachment system was commonly used on advertising keychains from the 1950s to the 1970s. The overall condition shows signs of wear: numerous scratches on the surface of the plate, slight opacification of the plastic, and visible oxidation on the metallic part.\u003c\/p\u003e\n\n\u003cp\u003eThe color palette—vivid red, deep black, off-white, and metallic shades—enhances the retro appeal of this advertising accessory. The graphics and typography, with their simple and geometric style, clearly evoke a pre-computer era, probably the 60s or 70s. The object retains an authentic charm, typical of bistro or grocery store advertising items from that period.\u003c\/p\u003e\n\n\u003cp\u003eThe visible metal ring has a uniform patina, confirming the age of the entire piece. No other text is legible besides \"Café Mexic\" and a few partially erased secondary mentions. The keychain is photographed against a light fabric background and in front of an old wooden chest, which highlights its retro aesthetic.\u003c\/p\u003e\n\n\u003cp\u003eThe advertising plate, although marked by use, retains good readability of the essential visual. The item is representative of promotional objects distributed by coffee brands in the second half of the 20th century in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is: visible wear, scratches, patina, and traces of oxidation on the metallic parts. The translucent plate shows scratches and opacification from use. The advertising print remains generally legible despite signs of age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Translucent plastic advertising keychains were very popular in France between the 1950s and 1970s, particularly with food brands that distributed them in local shops. Café Mexic is one of those brands that left its mark on the popular imagination through useful advertising items, often manufactured by specialized companies like SECAP or A.A.A.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller. Your order will be handled with the utmost care to ensure the safety of the item until received.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique advertising keychain, retro keychain, Café Mexic France, translucent advertising plate, 60s goodies, bistro keychain, vintage accessory, coffee keychain, food advertising, old advertising keyring, retro kitchen gift, old metal keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324300579143,"sku":"fc0a1d52-582a-4050-8e58-99c83f91d40e","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_c6d3e6d3-7802-4186-8b24-824d36ca746c.jpg?v=1783748668","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-cafe-mexic-vintage-ancien-plaque-translucide-retro","provider":"AFW","version":"1.0","type":"link"}