{"product_id":"porte-cles-publicitaire-cafes-maurice-vintage-retro-annees-70-logo-rouge","title":"Cafés Maurice vintage retro 70s red logo promotional keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain from the brand Cafés Maurice, presented here in a typical 1970s style. The item, visible in the photo, consists of a rectangular pendant with rounded edges, suspended from a short link chain and a split ring with a metal clasp. The pendant displays a main face protected by a transparent plastic or acrylic surface, revealing a retro graphic visual.\u003c\/p\u003e\n\n\u003cp\u003eThe advertising design highlights the \"cafés MAURICE\" logo in white letters on a black background, framed by circular red patterns and a vibrant red background, typical of the graphic codes of promotional items from the second half of the 20th century. The font and graphic aesthetic clearly evoke the vintage spirit, with a simple and effective layout.\u003c\/p\u003e\n\n\u003cp\u003eThe overall finish, as observed, shows some traces of wear and micro-scratches on the transparent surface, consistent with past use. The colors remain clearly visible and the logo remains perfectly legible. The ring and metal chain show a light patina with no excessive apparent oxidation on the visible side.\u003c\/p\u003e\n\n\u003cp\u003eThis advertising keychain is a representative example of promotional items distributed by French coffee roasters to build customer loyalty in the 1970s. It combines a utilitarian function (keychain) with a decorative and memorial dimension, with an immediately recognizable graphic design.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows no major structural defects, apart from superficial signs of use. No other decorative, mechanical elements or inscriptions are visible in the provided photo, apart from the logo and brand name. The item is presented on an old wooden surface, which enhances its retro character.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows signs of wear: light scratches on the transparent surface, patina on the metal, logo colors still vibrant. See photo for precise assessment of condition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains saw a particular boom in France from the 1950s to the 1970s, a period during which many coffee, grocery, and automotive brands distributed them massively to build customer loyalty. Old models with typical graphics from this era are now sought after for their decorative value and bear witness to a part of the history of local advertising.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eCareful packaging and fast shipping from France. Professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, retro keychain, coffee advertising, Cafés Maurice logo, 70s goodies, antique advertising, French advertising keychain, French coffee keyring, vintage accessory, promotional keychain, Cafés Maurice souvenir\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54325483110727,"sku":"EBAY-316907080296","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_ccdee2f8-b92b-4e3b-9e6d-f50998f8a260.jpg?v=1783769370","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-cafes-maurice-vintage-retro-annees-70-logo-rouge","provider":"AFW","version":"1.0","type":"link"}