{"product_id":"porte-cles-publicitaire-chocolat-aiguebelle-vintage-metal-retro-ancien","title":"Vintage Aiguebelle Chocolate advertising keyring retro old metal","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld rectangular advertising keyring, with a visible face under transparent protection. The object features the \"Chocolat Aiguebelle\" brand, with an inscription printed in red and blue on a white background: \"Collect the many Chocolat Aiguebelle keyrings with their different subjects.\" The well-centered print evokes the graphic codes of the 1950s-1960s, typical of promotional items distributed by French food brands.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring's frame consists of a circular silver-plated metal ring, connected to the rectangular pendant by a round link chain and a metal attachment, all with a shiny appearance. The pendant's casing has a smooth and transparent finish, probably made of resin or plastic, revealing the advertising inscription without any major visible flaws on the displayed face.\u003c\/p\u003e\n\n\u003cp\u003eThe period text and typography, as well as the explicit mention of the keyring collection, make it an accessory representative of mid-20th century advertising strategies. The sober colors and the contrast between the print and the background recall the simplicity and effectiveness of promotional items from that era.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring has a robust construction, without superfluous decoration, and the visible face shows neither deep scratches nor significant chips. The whole shows a slight patina of use, typical of a vintage object, without altering the legibility of the text or the general appearance.\u003c\/p\u003e\n\n\u003cp\u003eThis type of advertising keyring was often offered by chocolate brands as a promotional item or gift with purchases, each model featuring a different subject or illustration. Here, the visible version is entirely typographical, without any figurative illustration.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item and sold as is. Some signs of wear and slight surface marks are possible, consistent with age and use, but the visible face remains in good presentable condition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Chocolat Aiguebelle, founded by the monks of the abbey of the same name in the 19th century in Drôme, was one of the first French brands to extensively use promotional items to build customer loyalty, particularly through series of keyrings, images, and collectible cards in the 1950s-1970s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping. Professional seller, specialist in old and vintage advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keyring, vintage keychain, chocolate goodies, retro advertising, metal keyring, Chocolat Aiguebelle ad, 60s advertising accessory, promotional gift, keyring collection, French advertising keyring, vintage advertising item, typography keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54298972258631,"sku":"61e4f6e4-51f8-4087-a439-4144a823a5d9","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_cfce203f-77eb-4de8-8888-11e0bda5b7d1.jpg?v=1783353065","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-chocolat-aiguebelle-vintage-metal-retro-ancien","provider":"AFW","version":"1.0","type":"link"}