Vintage Harpic promotional keyring retro 60s-70s decorative tube

AFW - Antique France Worldwide

Description

This old advertising keychain depicts a small miniature tube with the typical colors and graphics of 60s-70s commercial design. The object is suspended from a metal ring with a secure clasp, partly visible at the top, allowing it to be easily attached to a keyring or a bag. The body of the keychain mimics the shape of a cylindrical tube, with a red tip resembling a screw cap, and a tapered base.

The visible side features a printed label with the "Harpic" logo in clear red letters on a yellow background, accompanied by the brand name in a blue cartouche. Several geometric patterns, including red and blue diamonds, decorate the surface, enhancing the object's vintage graphic appeal. There is also a complementary inscription at the bottom right, difficult to read but seemingly related to the original product.

The overall appearance of the keychain shows signs of wear and a patina on the label, typical of prolonged use and a vintage item. The surface of the tube shows some marks and micro-scratches, with no major visible chips, confirming its vintage authenticity. The metal ring has a shiny finish and some slight signs of rubbing.

This type of keychain was frequently distributed as a promotional item by brands in the second half of the 20th century. Its miniature and colorful design makes it a decorative piece appreciated for its retro aesthetic and its direct connection to the history of household advertising.

Its compact shape and graphic style recall the visual codes of French advertising campaigns from the 1960s and 1970s, a period during which Harpic was widely distributed in homes.

Condition

Used item sold as is. Shows a patina of use, signs of wear on the printed surface, and some visible micro-scratches on the tube and ring. No apparent breakage or missing parts on the observed side.

Did you know? Harpic, launched in France in the 1930s, became a symbol of household cleaning thanks to its innovative advertising campaigns. Promotional keychains in the shape of miniature products were very popular in the 60s-70s, used by many brands to build customer loyalty and strengthen their daily visual presence.

AFW Reassurance

Your order will be carefully packaged and shipped quickly by a professional seller specializing in antique and vintage items.

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