{"product_id":"porte-cles-publicitaire-harpic-vintage-tube-deco-retro-annees-60-70","title":"Vintage Harpic promotional keyring retro 60s-70s decorative tube","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\nThis old advertising keychain depicts a small miniature tube with the typical colors and graphics of 60s-70s commercial design. The object is suspended from a metal ring with a secure clasp, partly visible at the top, allowing it to be easily attached to a keyring or a bag. The body of the keychain mimics the shape of a cylindrical tube, with a red tip resembling a screw cap, and a tapered base.\n\u003c\/p\u003e\n\u003cp\u003e\nThe visible side features a printed label with the \"Harpic\" logo in clear red letters on a yellow background, accompanied by the brand name in a blue cartouche. Several geometric patterns, including red and blue diamonds, decorate the surface, enhancing the object's vintage graphic appeal. There is also a complementary inscription at the bottom right, difficult to read but seemingly related to the original product.\n\u003c\/p\u003e\n\u003cp\u003e\nThe overall appearance of the keychain shows signs of wear and a patina on the label, typical of prolonged use and a vintage item. The surface of the tube shows some marks and micro-scratches, with no major visible chips, confirming its vintage authenticity. The metal ring has a shiny finish and some slight signs of rubbing.\n\u003c\/p\u003e\n\u003cp\u003e\nThis type of keychain was frequently distributed as a promotional item by brands in the second half of the 20th century. Its miniature and colorful design makes it a decorative piece appreciated for its retro aesthetic and its direct connection to the history of household advertising.\n\u003c\/p\u003e\n\u003cp\u003e\nIts compact shape and graphic style recall the visual codes of French advertising campaigns from the 1960s and 1970s, a period during which Harpic was widely distributed in homes.\n\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\nUsed item sold as is. Shows a patina of use, signs of wear on the printed surface, and some visible micro-scratches on the tube and ring. No apparent breakage or missing parts on the observed side.\n\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \nHarpic, launched in France in the 1930s, became a symbol of household cleaning thanks to its innovative advertising campaigns. Promotional keychains in the shape of miniature products were very popular in the 60s-70s, used by many brands to build customer loyalty and strengthen their daily visual presence.\n\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\nYour order will be carefully packaged and shipped quickly by a professional seller specializing in antique and vintage items.\n\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, Harpic keychain, advertising keychain, vintage promotional item, retro household goodie, decorative miniature tube, 60s advertising, retro keyring accessory, Harpic keyring, tube keychain, old advertising decoration, French vintage keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54264318787911,"sku":"7c3cc8d6-1683-402f-9cd3-46dbc1a32bee","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_0380b03b-7eed-47f9-a406-72eec7b6b476.jpg?v=1782905958","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-harpic-vintage-tube-deco-retro-annees-60-70","provider":"AFW","version":"1.0","type":"link"}