Vintage Lindt advertising keychain, old chocolatier Gianduja retro

AFW - Antique France Worldwide

Description

Old advertising keychain from the Lindt brand, visible on the front. The item is a rectangular pendant with soft edges, equipped with a classic opening metal ring for attaching to keys. The main part is made of a translucent material, revealing a colorful vignette inserted inside.

The internal design features the word "Lindt" and the mention "GIANDUJA" on a blue background. Also depicted are a stylized chocolate bar and packaging, accompanied by graphic details evoking the world of the chocolatier. The main colors are blue, white, and touches of gold, with a clear and legible image on the photographed side.

The graphic style, typography, and overall design recall the advertising objects of the 1970s-1980s, typical of promotional materials offered by major confectionery brands at that time. The visual highlights the identity of the Lindt brand, a renowned specialist in high-end chocolate, as well as the reference to the Gianduja specialty, identifiable by the illustration.

The visible surface shows no major structural defects; the transparency of the material clearly reveals the internal design. The metal ring shows a patina of use consistent with an old advertising item, with no excessive oxidation marks on the visible side. The whole evokes a retro accessory, designed to withstand regular handling.

Condition

Used item, sold as is. Patina and signs of use visible on the ring and edges, with no chips or cracks on the shown side.

Did you know? Lindt launched numerous advertising items in the 1970s and 1980s to promote its chocolate ranges. The term "Gianduja" refers to a chocolate and hazelnut specialty, originating from Piedmont, which inspired several iconic creations of the brand.

AFW Reassurance

Fast and careful shipping by a professional seller. Suitable packaging to ensure the safety of the item during transport.

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