Vintage Loste advertising keychain round lion old retro ad France

AFW - Antique France Worldwide

Description

Old advertising keychain from the Loste brand, featuring a round and convex shape, typical of mid-20th century promotional items. On the visible side, a clear illustration of a yellow lion on a red background, accompanied by the inscription "LOSTE" in white capital letters, stands out in the center of the medallion. The whole is protected by a transparent surface with a slightly patinated appearance, evoking an old resin or plastic.

The keychain is mounted on a dark-colored short-link chain, connected to a dark circular ring, allowing it to be attached to a keyring. The lion graphic and lettering style suggest a creation from the 60s or 70s, a period when this type of advertising on utilitarian objects was particularly widespread in France.

The visible side of the medallion shows wear consistent with its age: there are a few micro-scratches and rubbing marks on the transparent surface, without affecting the readability of the logo or the brightness of the original colors. The edge of the medallion has a slightly yellowed tint, typical of old materials exposed to light and air.

This Loste advertising keychain is a tangible testament to graphic design and promotional materials from the second half of the 20th century. The lion illustration, a symbol of strength and quality, reinforced the brand's visual identity on an everyday object, both practical and distinctive.

Condition

Used item, sold as is. Presence of wear marks, patina, and small scratches visible on the transparent surface; the ring and chain also show oxidation from use.

Did you know? Loste, founded in 1866, is one of the oldest French companies specializing in dry cured meats. It has long used the lion as its advertising emblem, a symbol of quality and tradition, on many promotional items, including keychains, which were very popular in the 1960s-1970s.

AFW Reassurance

Fast shipping and careful packaging ensured by a professional seller specializing in antique and vintage items. Each item is handled with care to guarantee its preservation.

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