{"product_id":"porte-cles-publicitaire-loste-vintage-lion-rond-ancien-retro-pub-france","title":"Vintage Loste advertising keychain round lion old retro ad France","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain from the Loste brand, featuring a round and convex shape, typical of mid-20th century promotional items. On the visible side, a clear illustration of a yellow lion on a red background, accompanied by the inscription \"LOSTE\" in white capital letters, stands out in the center of the medallion. The whole is protected by a transparent surface with a slightly patinated appearance, evoking an old resin or plastic.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is mounted on a dark-colored short-link chain, connected to a dark circular ring, allowing it to be attached to a keyring. The lion graphic and lettering style suggest a creation from the 60s or 70s, a period when this type of advertising on utilitarian objects was particularly widespread in France.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side of the medallion shows wear consistent with its age: there are a few micro-scratches and rubbing marks on the transparent surface, without affecting the readability of the logo or the brightness of the original colors. The edge of the medallion has a slightly yellowed tint, typical of old materials exposed to light and air.\u003c\/p\u003e\n\n\u003cp\u003eThis Loste advertising keychain is a tangible testament to graphic design and promotional materials from the second half of the 20th century. The lion illustration, a symbol of strength and quality, reinforced the brand's visual identity on an everyday object, both practical and distinctive.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Presence of wear marks, patina, and small scratches visible on the transparent surface; the ring and chain also show oxidation from use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e \nLoste, founded in 1866, is one of the oldest French companies specializing in dry cured meats. It has long used the lion as its advertising emblem, a symbol of quality and tradition, on many promotional items, including keychains, which were very popular in the 1960s-1970s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging ensured by a professional seller specializing in antique and vintage items. Each item is handled with care to guarantee its preservation.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old advertising keyring, Loste keychain, vintage lion, retro goodies France, food advertising, round keychain, charcuterie ad, keyring accessory, old French keyring, lion logo, collector's keychain, 60s promotional item\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54263118627143,"sku":"fb386a7b-a158-4cc1-9aa1-fced79bd5f8f","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_f3ccedc0-1ddb-4029-8308-93b355c7a2e3.jpg?v=1782893296","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-loste-vintage-lion-rond-ancien-retro-pub-france","provider":"AFW","version":"1.0","type":"link"}