Vintage Magnard Concours Vacances advertising keychain, old black badge

AFW - Antique France Worldwide

Description

This old advertising keyring, round with a notch for attachment, has a dark, patinated finish. On the visible side, the embossed inscription "CONCOURS VACANCES MAGNARD" surrounds a central stylized "M" logo and the words "Je participe" (I'm participating), also in relief. The typography and graphics evoke a production from past decades, typical of promotional school or editorial items from the mid to late 20th century.

The keyring's surface shows signs of wear and a slight patina, characteristic of vintage items that have been handled or kept for several years. The relief of the letters and logo is still well defined, making the inscriptions easy to read. The upper notch suggests it was designed to be attached to a key ring, a bag, or a zipper.

The background of the keyring is black or anthracite grey, with a slightly textured matte appearance. No specific material is mentioned in the keywords and it is not clearly identifiable from the photo; only a dark finish is observed, probably plastic or metal, but without certainty.

The overall design, simple and utilitarian, is reminiscent of promotional items distributed during school competitions or educational campaigns, in this case for the Magnard publishing house. This type of item was frequently offered to participants in promotional operations in the 1970s-1980s, an era when communication through objects was common in the educational field.

The keyring is presented on a background composed of an old decorative box with embossed patterns, which highlights its retro style and emphasizes its dimension as a souvenir or curiosity item.

Condition

Used item, sold as is. Shows signs of wear and a visible patina, with no apparent chips on the photographed side. The inscriptions are clearly legible.

Did you know? Magnard, founded in 1933, is a French publisher specializing in school textbooks and educational competitions. Advertising keyrings were often used by publishers to build loyalty among teachers and students during special operations, particularly in the 1970s and 1980s.

AFW Reassurance

Careful packaging and fast shipping. Professional seller, specializing in authentic vintage and advertising items.

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