Vintage 70s MIR advertising keychain – retro miniature dish soap bottle

AFW - Antique France Worldwide

Description
This antique advertising keychain features a miniature bottle of MIR household product, a famous French brand. The object takes the form of a small cylindrical bottle, topped with a blue cap with vertical grooves, a characteristic detail of retro packaging. The visible side bears the inscription "MIR" in blue, accompanied by a red cartouche where "vaisselle lainages murs et sols" (dishes, woolens, walls and floors) can be read. The keychain is attached to a classic metal clasp, connected to a round ring, which makes it easy to distinguish its advertising and utilitarian original elements.

The overall appearance is predominantly white, with colored inscriptions that evoke the typical visuals of the 1970s. The surface of the miniature bottle shows a slight patina, indicating prior use and reinforcing the object's authenticity. The general appearance is faithful to the graphic codes of advertising objects of the time, with direct printing on the bottle's surface and a marked contrast between the blue of the logo and the red of the cartouche.

The keychain combines both a decorative and utilitarian function, while embodying the retro aesthetic of advertising accessories. The compact shape of the bottle, combined with the robust metal ring, makes it an easy object to handle and attach to a keyring. The molded, notched cap adds a touch of realism to this miniature reproduction.

No specific material indication is mentioned in the keywords. Visually, the object has a smooth and shiny finish, typical of promotional miniatures of the time, without it being possible to ascertain the exact nature of the material.

The printing of the texts and logo is clear and legible on the exposed side, with slight wear visible on the red cartouche. No other markings, patterns, or graphic details are visible in this view.

Condition
Used advertising item, sold as is. Presence of a use patina, small marks, and slight traces of wear consistent with age and handling.

Did you know? The MIR brand, created in 1927, is one of the historical references for cleaning products in France. In the 1960s-1970s, MIR diversified its advertising through numerous promotional items, including miniature keychains, which were very popular as communication tools with the general public.

AFW Reassurance
Careful packaging, fast shipping, and tracking. Professional seller specializing in antique and vintage items.

Keywords: advertising keychain, vintage keychain, MIR miniature, retro bottle, 70s accessory, household advertising, old keychain, promotional item, MIR keyring, vintage dish soap, antique keychain, MIR bottle keychain