{"product_id":"porte-cles-publicitaire-prefontaines-vintage-france-alcool-annees-70-retro","title":"Vintage Prefontaines advertising keychain France alcohol 70s retro","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eVintage promotional keyring, with a rounded triangular shape, featuring a domed front with a printed insert visible under a transparent surface. The clear central inscription reads: \"comme ROGER PIERRE vous direz Je préfère Préfontaines naturellement !\" (like ROGER PIERRE you will say I prefer Préfontaines naturally!) with a graphic play on the name \"Préfontaines\" in green in a stylized typography, underlined by black bands and red and yellow text. The overall design suggests a promotional campaign for the French alcohol brand Préfontaines, likely from the 1970s given the graphics and font style.\u003c\/p\u003e\n\n\u003cp\u003eThe upper part of the keyring is equipped with a metal spring ring, typical of promotional accessories from that era. The main body of the keyring is light-colored, with a slightly pearlescent or milky appearance, and a domed surface that protects the insert. The glossy finish of the front accentuates the magnifying effect of the text and logo under the plastic.\u003c\/p\u003e\n\n\u003cp\u003eThe advertising text refers to Roger Pierre, a popular personality in France at the time, which reinforces the vintage dimension and contextualizes the object in a specific period. The whole piece presents a retro aesthetic faithful to promotional items from the second half of the 20th century, with bright colors and a direct graphic design.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring is photographed against a black background, framed by a carved golden frame, which highlights its contours and its antique advertising aspect. No major defects are visible on the front, but a patina and some signs of wear are perceptible on the transparent surface, confirming its authenticity as a used item.\u003c\/p\u003e\n\n\u003cp\u003eThis Préfontaines promotional keyring is a typical example of promotional goodies distributed by French alcohol brands in the 70s, recognizable by its graphics and the use of a personality for the campaign.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The visible side shows signs of wear and small superficial marks, with no apparent cracks. The advertising insert remains legible and well protected by the transparent surface.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e\nThe Préfontaines brand was known in France for its liqueurs and aperitifs, and made extensive use of object advertising in the 60s and 70s. Campaigns with personalities like Roger Pierre were common at the time to boost brand awareness for alcohol brands through everyday objects, such as keyrings, which were distributed in bars and cafes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging guaranteed by a professional seller specializing in French advertising and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keyring, old keyring, Préfontaines alcohol, vintage goodies France, retro advertising, 70s keyring, bistro promotional item, Préfontaines keychain, vintage bar accessory, alcohol advertising item, Roger Pierre advertising, French advertising keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54324367753543,"sku":"EBAY-316161261735","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_13714db5-3b4c-48b3-9bd5-cf87517dc1cc.jpg?v=1783752333","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-prefontaines-vintage-france-alcool-annees-70-retro","provider":"AFW","version":"1.0","type":"link"}