Purcrem Extra-Fine vintage round advertising keyring, retro cheese

AFW - Antique France Worldwide

Description

This old advertising keyring is round, a typical shape for promotional items from the 1970s to 1980s. The visible side features a colorful label predominantly yellow and red, surrounded by a cream border. The main inscription, perfectly legible, reads "Purcrem Extra-Fin", accompanied by "50e anniversaire" (50th anniversary) and "fabriqué par Frères Blanc" (made by Frères Blanc). A stylized central coat of arms completes the design, evoking the traditional world of French cheese.

The surface of the keyring has a smooth and shiny appearance, with a central print reminiscent of portioned cheese boxes. The upper part incorporates an eyelet molded into the mass, connected to a silver-colored metal ring, typical of advertising accessories of the time. The bright colors and retro graphics enhance the vintage character of the item.

The central motif is adorned with golden details and stylized foliage, while the peripheral text "fabriqué par Frères Blanc" and "6 portions" directly refers to a cheese brand. The whole evokes an authentic advertising aesthetic, faithful to the graphic codes of the French agri-food sector in the mid-20th century.

The overall finish is homogeneous, with no visible rough spots on the front. The print shows some slight traces of wear and micro-scratches, characteristic of a second-hand item that has been around for several decades. No chips or cracks are observable on the border or the visible part of the ring.

This keyring stands out for the quality of its manufacturing and the fidelity of the graphic reproduction, ideal for evoking the history of advertising objects related to the French cheese industry. The inscription "50e anniversaire" suggests a commemorative edition, reinforcing its interest for lovers of authentic retro objects.

Condition

Second-hand item, sold as is. The visible side shows some traces of use and small superficial scratches, with no apparent structural defect on the shown part.

Did you know? Advertising keyrings appeared massively in France from the 1950s, driven by the boom in promotional items offered by food brands. Cheese dairies often used this medium to build customer loyalty and strengthen their brand image, inspired by the graphics of original packaging.

AFW Reassurance

Fast shipping and careful packaging by a professional seller, to guarantee the best possible experience.

Keywords: cheese keyring, vintage keychain, advertising keyring, Purcrem Extra-Fin, Frères Blanc, retro keyring, old cheese advertisement, promotional accessory, round keyring, 70s advertising item, old French cheese keyring, dairy keyring