{"product_id":"porte-cles-publicitaire-rhum-clement-vintage-france-alcool-annees-70","title":"Vintage Clément Rum advertising keyring France, alcohol, 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique advertising keychain features a typical design for French promotional items from the 1970s. It has an elongated teardrop shape, with a thick, milky-white frame and an inclusion under a transparent surface. The visible side showcases a color illustration of a bottle of white rum, clearly identifiable by the \"Rhum Clément\" label and the words \"Rhum Blanc\". Around the bottle are three tasting glasses, as well as a stylized decoration evoking sugarcane and a fleur-de-lis, graphic elements emblematic of French spirits communication during this period.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is mounted on a circular metal ring, connected by a short link chain. The front surface shows some traces of use, fine scratches and patina marks, highlighting the authenticity of this vintage item. The illustration remains clearly legible, with colors slightly faded over time, particularly in the green and yellow hues of the label and background decor.\u003c\/p\u003e\n\n\u003cp\u003eThe manufacturing suggests a classic advertising inclusion technique from the second half of the 20th century, often used for promotional items for alcohol brands. The support has a smooth, curved appearance, with regular contours. No details are visible on the back in this photo.\u003c\/p\u003e\n\n\u003cp\u003eThis type of keychain was commonly distributed by spirits houses to build customer loyalty or during promotional events. The set is representative of the graphic style and materials used in alcohol advertising in France during the Trente Glorieuses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Some visible marks of use on the transparent surface and the frame, general patina consistent with the age and use of a vintage keychain. Illustration intact and legible on the front.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Clément brand, founded in 1887 in Martinique, is one of the oldest agricultural rum distilleries. Advertising keychains featuring major rum houses were particularly popular in the 60s-70s, a time when spirits advertising was experiencing significant growth in France and its overseas territories.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging. Professional seller specializing in antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, keychain alcohol, Clément rum, vintage keychain, antique alcohol, rum goodies, 70s advertising, France keychain, promotional spirits, agricultural rum, Clément Martinique, old advertising keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54255409430855,"sku":"4d03461f-5d3d-4d16-a817-289268ef1eee","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_7bc8cee2-7b36-4168-8f38-c9b9491cf52a.jpg?v=1782763683","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-publicitaire-rhum-clement-vintage-france-alcool-annees-70","provider":"AFW","version":"1.0","type":"link"}