Vintage St Raphaël advertising keyring France, alcohol, rectangular retro

AFW - Antique France Worldwide

Description

Old advertising keychain depicting a bottle of St Raphaël, a French alcoholic drink. The item is a rectangular medallion with rounded corners, white in color with a slightly translucent appearance, adorned with a stylized illustration in bright red of a bottle bearing the inscription "St Raphaël" in red handwritten letters on a gold label. The bottle occupies most of the visible face, with a typical 60s-70s design, identifiable by the graphic style and colors used.

The keychain is equipped with a silver metal ring with visible links, connected to a central attachment that appears robust. The surface of the medallion shows some signs of use and small marks, consistent with a vintage item and daily use. No major chips are visible in the photo; the finish remains shiny, although it has a slight patina indicating its age.

The visual highlights the retro advertising graphic of St Raphaël, a famous French aperitif, which gives this keychain a definite decorative appeal for lovers of vintage design and advertising memorabilia. The item is photographed in an old box, which is not included, but highlights the contrast between the metal of the ring and the smooth appearance of the medallion.

The perfectly centered motif retains vivid colors despite time. The inscription "St Raphaël" remains clearly legible, and the style of the bottle evokes the graphic codes of French advertisements from the mid-20th century. The keychain is fully visible in the photo, with its main face exposed, but no additional information is available regarding the reverse or any additional markings.

This type of advertising keychain was very common in the 60s-70s, distributed by alcohol brands to promote their products to the general public. Its rectangular shape and illustration make it an emblematic object of popular French advertising from that era.

Condition

Used item, sold as is. Signs of use, superficial scratches, and slight patina visible on the surface. The metal ring shows slight oxidation consistent with age.

Did you know? St Raphaël is a French aperitif created in 1830, famous for its graphic advertising campaigns from the 1950s onwards. Advertising keychains featuring major alcohol brands like St Raphaël were widely distributed in cafes and grocery stores in France until the 1980s, becoming iconic objects of popular marketing.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. All orders are handled with care to ensure the safety of the item.

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