Vintage TÉLÉ-ROBOT advertising keychain Colmar 60s retro ad

AFW - Antique France Worldwide

Description

Old advertising keyring, featuring a rectangular shape with slightly rounded edges, typical of promotional items from the 1960s. The visible side shows an advertising insert protected under a transparent, plastic-like surface, with thick, rounded edges. The black text on a white background is clearly legible and highlights the company "TÉLÉ-ROBOT" in Colmar, specializing in radio, television, home appliances, and records, operated by Jean Gisier. The complete address and 8-digit phone number, characteristic of the 1950s and 60s, confirm the object's era.

The keyring is equipped with a metal ring connected to a short link chain, both showing an oxidized patina, testifying to its age. The attachment securely connects the ring to the main body, although the chain shows signs of oxidation and moderate aging. The overall readability is good, and the advertising insert is effectively protected by the transparent capsule.

The object has a smooth, slightly shiny surface, with some superficial marks and micro-scratches visible on the transparent face, due to use and age. No major chips are visible on the photographed area. The typography, simple graphics, and compact format evoke French advertising productions from the post-war period until the early 1970s.

The advertisement mentions several addresses in Colmar and a varied activity (radio, television, home appliances, records), which enhances the historical interest of this keyring as a testament to the evolution of local commerce and consumption patterns of that period.

Condition

Used item sold as is. Visible patina on the chain and ring, small scratches from use on the transparent surface, inscription well-preserved and legible. See photo for the exact condition of the presented side.

Did you know? The 8-digit phone number format used on this keyring was in effect in France before the 1985 telephone numbering reform. Advertising keyrings were a very common communication medium in the 1950s to 1970s, often offered by local merchants to build customer loyalty.

AFW Reassurance

Fast shipping and careful packaging. Professional seller, experience and reliability guaranteed.

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